Propósito del puesto
Planificar, implementar y coordinar los planes y estrategias de cada uno de los productos a cargo, asignando y administrando los recursos de presupuesto, basado en el mix de marketing, con el objetivo de maximizar su crecimiento y rentabilidad.
Responsabilidades clave
- Planificación estratégica: Diseñar planes estratégicos, operacionales y definir el presupuesto necesario para maximizar el potencial de los productos.
- Ejecución de marketing: Implementar las estrategias de marketing propuestas y monitorear su desempeño para asegurar resultados óptimos.
- Control presupuestario: Supervisar la correcta ejecución de los planes operacionales y la asignación de presupuesto en monto y tiempo.
- Administración de inversión promocional: Distribuir eficientemente los recursos para obtener el mayor retorno en el desarrollo de cada producto.
- Coordinación interdisciplinaria: Liderar la integración de áreas (ventas, medical affairs, finanzas, logística), gestionando agenda, tiempos y responsabilidades para impulsar el crecimiento del producto.
- Estrategia omnicanal: Desarrollar y ejecutar una estrategia omnicanal que genere el impacto deseado en HCP (Health Care Professionals) y cumpla con los KPI definidos.
Cualificaciones
- Título universitario en Administración, Negocios, Ingeniería o área afín con énfasis en Marketing.
- Mínimo 5 años de experiencia en desarrollo y gestión de productos o roles similares.
- Inglés nivel intermedio/avanzado (requerido).
- Dominio avanzado de Microsoft Office.
- Experiencia gestionando mercados de más de un país (deseable).
- Disponibilidad para viajar según necesidades del negocio
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Our inclusive workplace makes our employees feel engaged by the contribution they make, by affording them equal treatment regardless of actual or perceived characteristics. As so, when you apply for a job at GSK, it is not necessary to include on your resume information such as: race, color, ethnicity, age, gender, sexual orientation, marital status, religion, origin, photographs or any other personal characteristics.
Find out what life at GSK is really like www.gsk.com.
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What We Do
A science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.
We have three global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
We aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with our three global businesses, scientific and technical know-how and talented people.