Gerente De Marketing

Posted Yesterday
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São Paulo, BRA
In-Office
Senior level
Other
The Role
Lead OMO Brazil's annual marketing strategy to grow brand equity, penetration, and market share. Develop integrated campaigns, drive innovation from concept to launch, allocate marketing investments, use consumer insights and data to identify growth, and collaborate across cross-functional teams to translate performance into action.
Summary Generated by Built In
JOB PURPOSE
OMO is one of Unilever’s most iconic and trusted brands, leading the laundry category in Brazil and playing a critical role in the growth of Home Care.We are looking for a passionate and high-performing marketer to join our team as Omo Senior Marketing Manager | Home Care, driving brand growth, innovation, and consumer relevance in one of Unilever’s largest and most strategic businesses.This role offers a unique opportunity to shape the future of a market-leading brand, combining strategic thinking, strong business acumen, and execution excellence to deliver sustainable growth.KEY RESPONSIBILITIES
  • Lead the development and execution of OMO’s annual marketing and growth strategy in Brazil.
  • Drive brand equity, penetration, and market share growth through impactful consumer-centric initiatives.
  • Develop integrated communication plans and campaigns that strengthen consumer engagement and brand differentiation.
  • Identify growth opportunities through consumer insights, market analysis, and business performance tracking.
  • Lead innovation and portfolio transformation projects from concept to launch.
  • Manage marketing investments and ensure efficient allocation of resources to maximize return.
  • Build strong partnerships across Category, Customer Development, Media, CMI, R&D, Finance, and Supply Chain teams.
  • Track business performance and translate insights into actionable plans.
REQUIRED QUALIFICATIONS
  • Proven experience in Marketing, with exposure to brand strategy, innovation, and demand creation
  • Proven track record of delivering business growth and driving results in complex environments.
  • Strong analytical capabilities and data-driven decision-making skills.
  • End-to-end marketing perspective and ability to navigate across multiple areas
  • Ability to lead cross-functional teams and influence stakeholders across different levels of the organization.
  • Consumer-first mindset combined with commercial and financial acumen.
  • Strong communication, storytelling, and presentation skills.
  • Advanced English
  • Bachelor’s degree completed
ADDITIONAL PROFILE EXPECTATIONS
  • Confident to challenge and influence with a clear point of view
  • Strong ownership and accountability mindset
  • Able to create positive tension that drives better thinking and stronger outcomes while maintaining collaboration
WHY THIS ROLE?
  • This is an opportunity to lead one of the most recognized and loved brands in Brazil, influence millions of consumers, and play a key role in shaping the future of Home Care.
  • You will gain significant exposure across the business, work with outstanding teams, and contribute to building the next chapter of growth for OMO.
  • If you are passionate about brands, consumers, innovation, communication, and growth, we would love to hear from you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills Required

  • Proven experience in Marketing with exposure to brand strategy, innovation, and demand creation
  • Proven track record of delivering business growth and driving results in complex environments
  • Strong analytical capabilities and data-driven decision-making skills
  • End-to-end marketing perspective and ability to navigate across multiple areas
  • Ability to lead cross-functional teams and influence stakeholders across different levels of the organization
  • Consumer-first mindset combined with commercial and financial acumen
  • Strong communication, storytelling, and presentation skills
  • Advanced English
  • Bachelor's degree completed
  • Confident to challenge and influence with a clear point of view
  • Strong ownership and accountability mindset
  • Able to create positive tension that drives better thinking and stronger outcomes while maintaining collaboration

Unilever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
  • Retirement Support Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
  • Flexible Benefits Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.

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The Company
HQ: London
155,459 Employees
Year Founded: 1872

What We Do

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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