If you are in the Unilever Ice Cream business or are considering working for the Unilever ice Cream business, you will work for the global, leading Ice Cream player with €8bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of the top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure.
We are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company.
We hope that you will want to build the new chapter of our Ice Cream history together with us.
ABOUT ICE CREAM: Life Tastes Better With Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
Why this role matters: As the Marketing Manager for our ice cream tubs business, you will be responsible for leading the development and execution of marketing strategies that drive category growth, enhance brand equity, and deliver innovative products to the market. You will work closely with cross-functional teams, including R&D, sales, and supply chain, to ensure the successful launch and performance of our ice cream products.
Key Responsabilities:
Category Management: Develop and implement category management strategies to maximize market share and profitability. Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
Innovation: Lead the innovation pipeline for the ice cream tubs category, from concept development to product launch. Collaborate with R&D to create new and exciting products that meet consumer needs and preferences.
Strategic Planning: Develop and execute long-term strategic plans for the ice cream tubs business. Set clear objectives, KPIs, and performance metrics to achieve business goals.
Brand Management: Enhance brand equity through effective marketing campaigns, packaging design, and promotional activities. Ensure consistent brand messaging across all touchpoints.
Market Analysis: Conduct regular market analysis to monitor performance, identify trends, and make data-driven decisions. Provide insights and recommendations to senior management.
Cross-functional Collaboration: Work closely with sales, supply chain, and finance teams to ensure alignment and successful execution of marketing initiatives. Foster a collaborative and innovative culture within the team.
Budget Management: Manage the marketing budget for the ice cream tubs category. Ensure efficient allocation of resources to maximize ROI.
WHAT YOU NEED TO SUCCEED:
Experiences & Qualifications
Undergraduated degree
Advanced English / Native or Advancced Portuguese
Strong understanding of category management, brand management, and product innovation.
Excellent analytical skills with the ability to interpret market data and consumer insights.
Strong leadership and project management skills.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced, dynamic environment.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
