Gerente de Comunicação Institucional

Reposted 2 Days Ago
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São Paulo, BRA
In-Office
Expert/Leader
Beauty • Retail • Social Impact • Manufacturing
The Role
Lead the institutional communication and corporate PR strategy for Natura in Latin America, enhancing brand reputation and managing crises effectively through strategic storytelling and relationship management.
Summary Generated by Built In

OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.
At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.

Role Type

Permanent

What will you be doing here?

Buscamos uma pessoa para liderar a estratégia de comunicação institucional e PR corporativo da Natura na América Latina, com foco em fortalecer a reputação, mitigar riscos e amplificar a influência da marca. A posição exige visão estratégica e prontidão na execução para atuar como elo de consistência entre diferentes mercados e públicos de interesse, gerando valor direto para o negócio por meio de narrativas de impacto.
- Desenvolver e implementar estratégias de comunicação corporativa alinhadas ao negócio.
- Construir narrativas institucionais transversais em colaboração com times globais.
- Antecipar riscos reputacionais e liderar respostas a crises e issues.
- Estruturar planos de comunicação proativos e reativos, além de posicionamentos públicos.
- Atuar como conselheiro estratégico de reputação para lideranças seniores.
- Gerenciar relacionamento com imprensa, agências de PR e stakeholders institucionais.
- Garantir a consistência de mensagens regionalmente e implementar playbooks de atuação.
- Liderar a produção de conteúdos estratégicos e gerir KPIs da área com base em análise de dados.

What knowledge and experiences will you need to bring to share with our network?

Quais os requisitos?
  • Mais de 10 anos de experiência em comunicação corporativa, PR ou public affairs.

  • Experiência comprovada em gestão de crises e gestão de pessoas.

  • Vivência em empresas de grande porte ou setores de alta relevância.

  • Alta capacidade analítica de cenários externos e midiáticos.

  • Domínio de storytelling corporativo e escrita estratégica.

  • Habilidade de influência em estruturas matriciais e colaboração.

Quais os diferenciais?
  • Experiência em comunicação de temas como ESG, inovação, regulação e negócios.

  • Vivência internacional ou em ambientes globais.

  • Inglês e espanhol fluentes.

#PublicRelations #GerenteDePR #ComunicaçãoCorporativa #Natura #PRManager #Reputação #GestãoDeCrise

#LI-GF1

What will you find here?
We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion.
We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.
Do you know someone at Natura?
If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!
Natura celebrates and embraces diversity in all its forms and pluralities.
We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position

Skills Required

  • Over 10 years of experience in corporate communication, PR or public affairs
  • Proven experience in crisis management and people management
  • Experience in large companies or highly relevant sectors
  • High analytical capacity of external and media scenarios
  • Mastery of corporate storytelling and strategic writing
  • Ability to influence in matrix structures and collaborate
Am I A Good Fit?
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The Company
0 Employees
Year Founded: 1969

What We Do

Natura is a Brazilian multinational and the leading beauty and personal care company in Latin America, recognized as a benchmark in Direct Sales. It offers beauty and well-being products with innovation, sustainability, and positive impact at their core.

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