Generative Engine Optimisation (GEO) Specialist

Location: Cape Town – office based
Employment Type: Full-time

We are seeking a technical Generative Engine Optimisation (GEO) Specialist with deep expertise spanning AI, data engineering, and brand authority.

As our GEO expert, you will be responsible for building and executing a strategy that ensures OneDome appears as the preferred, cited, and recommended brand within Large Language Model (LLM) outputs. You will move beyond traditional SEO tactics like backlinks and keywords, focusing instead on structured data, topical authority, and the trust signals that AI models rely on.

The ideal candidate is critically a practitioner who can provide verifiable case studies of brands they have successfully positioned within AI-generated search results.

• Develop and implement a proprietary framework to optimize OneDome’s content ecosystem for generative AI engines.
• Identify the citation patterns that LLMs use when answering queries related to home buying, mortgages, and other relevant topics.
• Optimise technical infrastructure to ensure OneDome’s data is the most accessible and authoritative source for AI crawlers and retrievers.
• Work with the PR and content teams to manage the brand’s digital footprint to control the narrative and context that AI models pull when summarizing information about OneDome and the property industry.
• Collaborate with the Product and Engineering teams to surface structured data in a format that is machine-consumable by AI agents.
• Track and report on sentiment analysis of AI-generated brand mentions, and conversion attribution from AI-driven referral traffic.
• Establish a feedback loop to iterate on content and technical architecture based on how AI models evolve.

• Proven GEO experience with examples of where you successfully increased their visibility in AI-generated search results.
• Deep understanding of Knowledge Graphs, Entity SEO, JSON-LD, and RDFa. You know how to structure data for machines, not just humans.
• Practical knowledge of how Retrieval-Augmented Generation (RAG) works, tokenisation, and how AI models prioritise sources.
• Experience converting standard marketing content into AI-friendly formats.
  

OneDome is a UK-based housing and fintech technology platformbuilding an AI-powered platform to simplify life’s biggest financial decisions — from buying a first home to building and protecting long-term wealth.

The platform brings together property discovery, mortgage origination, legal and transaction services, insurance, and financial planning into a single, end-to-end digital experience. OneDome’s flagship HomeBuyer Service reimagines home ownership as a retail-style product, bundling everything required to purchase a home into one transparent, fixed-price offering. Beyond home purchases, the platform supports customers across the full lifecycle of home ownership and personal finance.

OneDome operates at scale, working with a nationwide network of over 500 mortgage brokers and arranging approximately $1.4 billion in mortgage volume per month,positioning the company among the largest housing and mortgage platforms in the UK.

The company is profitable and has been recognised for rapid, capital-efficient growth, including being ranked the 4th fastest-growing fintech and 17th fastest-growing technology company by the Deloitte Fast 50 in 2025, and the 6th fastest-growing tech company by the Sunday Times Tech 100 in 2026.

Backed by Channel 4 Ventures and family offices across the UK, Saudi Arabia, the United States, and Australia, OneDome is building the next generation housing and fintech super-platform, replacing fragmented, manual processes with a modern, data-driven, AI-enabled consumer experience.