General Trade and BtoC Developer

Reposted 5 Days Ago
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Nairobi
In-Office
Senior level
Food
The Role
Support sales networks, build market databases, provide distributor support, evaluate performance, and ensure product quality image. Frequent travel required.
Summary Generated by Built In
Company Description

A key global player in fermentation for more than a century, Lesaffre, with a €3 billion turnover, and established on all continents, counts 11,000 employees and 96 nationalities.

On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food,  health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms.

To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

Working together to better nourish and protect the planet.

Job Description

Within our entity Lesaffre Kenya and reporting directly to the General Manager, you will support the different sales networks in their expansion and map the market with a close focus on our competitors (Sales networks, prices, stock level etc.) 

Key responsibilities

Market Knowledge :

  • Establishing a data base of clients and potential clients: Distribution, Wholesale, Retailers.
  • Getting to know the potential of each of the segments and the main competitor market shares.
  • Building a Market database and update it regularly.
  • Providing support for the distributors sales forces and evaluating their performance.
  • Visiting yeast and ingredients users regularly to identify needs and any potential problems.
  • Identifying new Distributors & Wholesalers opening and anticipate their needs.
  • Competitive intelligence: knowing the competitor products, their prices and identify new products.

Commercial Development:

  • Participating in building a better market readability and a good commercial responsiveness. 
  • Identifying the customers technical support needs, share them to the Kenya General Manager.
  • Reaching the targets defined with the Sales Manager and share the challenges faced.
  • Using the sales support tools to upgrade your sales approach.
  • Directing the new customers to the right products, capable of providing the best service.
  • Guaranteeing Lesaffre products quality image on your market.
  • Reporting & Following-up the clients claims and make sure to deliver a reply within a reasonable time frame.

Reporting:

  • Sharing weekly visit checklist and establish a formal monthly report.
  • Regularly update data base on the CRM software.

Qualifications

Bachelor in sales and marketing or equivalent with an experience of 5 years as a business developer or sales manager.

Technical Skills : 

  • Knowledge of the BtoC segment in FMCG
  • Knowledge of Office 365
  • English / Swahili languages
  • Driving License

Soft Skills : 

  • Integrity
  • Human relation skills, diplomacy, good listener, field person
  • Ability to analyze and summarize
  • Toughness, taste for challenge and negotiation
  • Profitability and Results oriented
  • Client oriented
  • Marketing sensitivity
  • Ability to adapt work in autonomy in various contexts, to work at distance
  • Acute sense of confidentiality, associated with a strong team spirit and transparency
  • Ambassador of Lesaffre image et representing the company brands for our longstanding clients in the markets of the subregion

 

Additional Information

Very frequent trips to be planned within the country, up to 90%

Top Skills

Crm Software
Office 365
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The Company
4,258 Employees
Year Founded: 1853

What We Do

A key global player in fermentation for more than a century, Lesaffre, with a €2.7 billion turnover, and established on all continents, counts 11,000 employees and 96 nationalities. On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms. To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

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