Description
High-Volume Brand | Proven Systems | Rare Growth Opportunity
Lead the Floor. Drive the Pace. Elevate the Standard.
At Swickard Automotive Group, we’re a hospitality company that happens to sell cars. We operate premium and high-volume brands across the West Coast, Alaska, and Hawaii — scaling performance through clear standards, disciplined execution, and people-first leadership.
Toyota 101 in Redwood City, CA represents one of the most powerful and respected brands in the world. Toyota isn’t just reliable — it’s iconic.
Industry-leading volume. High-consumer trust. A product lineup that wins in every segment. This is a rare opportunity to step into a high-performing Toyota store and take your automotive sales leadership to the next level.
Position Overview
The General Sales Manager is responsible for driving sales performance, developing leaders, and ensuring a disciplined, hospitality-driven sales culture.
You will lead:
- New & Used Sales
- Sales Managers
- Desk Operations
- CRM discipline
- Inventory strategy
- Sales process execution
This role requires a proven operator who knows how to balance volume, gross, and culture — without sacrificing guest experience.
Key Responsibilities
- Drive monthly sales volume and gross performance, managing PVR, closing ratios, aging inventory, and marketing alignment.
- Lead and develop Sales Managers and Consultants, creating a high-accountability, high-performance culture built on coaching and daily structure.
- Own CRM discipline and lead response standards, ensuring follow-up compliance, appointment conversion, and showroom effectiveness.
- Collaborate with F&I and Fixed Operations leadership to ensure seamless deal flow, product penetration, and long-term guest retention.
- Partner with the General Manager on forecasting, staffing strategy, inventory mix, and long-term growth initiatives.
- 5+ years of progressive automotive sales leadership
- Prior Sales Manager or GSM experience in a high-volume environment
- Proven record of exceeding sales targets and managing strong PVR performance
- Toyota experience preferred, but high-volume import leadership is highly valued
- Data-driven decision maker who understands dealership KPIs
- Strong closer and even stronger coach
- Leads through process, preparation, and accountability — not emotion
- High integrity and hospitality mindset
- Thrives in competitive, fast-paced markets
- Lead one of the most trusted brands in the automotive industry
- Toyota’s reputation creates opportunity — your leadership turns it into performance
- Strong enterprise support and operational systems
- Real runway for advancement within a 40+ rooftop organization
- Competitive compensation aligned with performance
This isn’t a lateral move. It’s a step up. A bigger stage. A stronger brand. A chance to prove you can lead at scale.
Competitive benefits package:
- Comprehensive Insurance: medical, dental, vision, life and pet insurance
- Optional disability coverage
- 401k plan
- PTO & Paid Holidays
#T5
Skills Required
- 5+ years of progressive automotive sales leadership
- Prior Sales Manager or General Sales Manager experience in a high-volume environment
- Proven record of exceeding sales targets and managing strong PVR performance
- Experience enforcing CRM discipline and lead response standards
- Data-driven decision maker with understanding of dealership KPIs
- Strong closing skills and coaching/people development ability
- Toyota dealership experience
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.
