MISCOwater’s industry-leading growth (3x) over the last five years has created the need for an experienced, professional General Sales Manager with acute attention to detail, process and resource management. This role leads the commercial operating ecosystem, driving accountability, consistency, and performance across a distributed sales organization. It is an operator-first role, not a traditional sales leader position. This position will require travel to MISCOwater locations.
What you'll do:
- Own the Commercial Operating System
- Establish and enforce consistent sales cadence
- Drive CRM discipline and pipeline hygiene
- Standardize opportunity tracking and forecasting
- Implement KPIs and performance dashboards
- Consolidate territory forecasts into a company forecast
- Hold Area Sales Managers (ASMs) accountable for forecast quality
- Monitor pipeline coverage and conversion
- Provide forward revenue visibility to leadership
- Define performance expectations
- Manage/Partner performance reviews
- Drive PIPs and sales personnel decisions in partnership with ASMs
- Align compensation with outcomes
- Own end-to-end hiring process
- Partner with ASMs on hiring decisions
- Coordinate onboarding with Director of Sales Performance
- Build sustainable talent retention and pipeline
- Serve as primary escalation point
- Resolve customer, OEM, and internal conflicts
- Maintain alignment and accountability
- Own Tier 2 OEM performance
- Conduct OEM reviews
- Drive corrective actions
- Support Tier 1 relationships with President
- Support territory planning
- Guide execution without taking over deals
- Ensure consistency in engagement and prioritization
- Own marketing plan and execution
- Coordinate digital tools and branding
- Support pipeline generation
- Act as commercial IT interface
- Ensure CRM and systems functionality
- Improve sales technology stack
- Support risk planning
- Drive execution of mitigation strategies
- Manage commercial risks proactively
Lead Forecasting & Pipeline Integrity
Own Performance Management
Lead Hiring & Talent Development
Manage Escalations
Drive OEM Performance
Partner with ASMs
Oversee Marketing
Liaise with IT
Execute Risk Mitigation
Background/ Experience:
- 10+ years of sales leadership experience
- Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred
- Proven experience leading and managing distributed sales teams across multiple territories or regions
- Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization
- Strong background in sales operations, process development, forecasting, and resource management
- Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams
- Strong analytical, organizational, and communication skills with exceptional attention to detail
Skills Required
- 10+ years of sales leadership experience
- Experience within technical, industrial, or manufacturing environments
- Proven experience leading distributed sales teams
- Strong background in sales operations and process development
- Strong analytical and communication skills
What We Do
United Flow Technologies (UFT) is a leading technical distributor and solutions provider serving the municipal and industrial water and wastewater treatment sectors. Established in 2021, the company partners with market-leading businesses to deliver a comprehensive portfolio of process equipment, pumps, flow control solutions, and automation and control systems. UFT is dedicated to providing the essential technologies, products, and support that customers rely on to maintain clean, safe, and dependable water systems nationwide.
