About the Role
We're looking for a versatile General Marketing Specialist to join our dynamic team, supporting three key areas of our marketing strategy: customer engagement, growth optimization, and content development. This multifaceted role will allow you to develop diverse marketing skills while making a measurable impact across digital channels.
As our Marketing Specialist, you'll craft compelling copy for various platforms, optimize conversion points using data-driven strategies, and develop engaging campaigns that resonate with our audience. You'll have the opportunity to work with multiple marketing channels including email, landing pages, SMS, in-app messaging, and social media.
The ideal candidate is self-motivated with strong communication skills, an analytical mindset, and a passion for continuous learning. If you thrive in a collaborative environment where you can apply both creative and analytical thinking to drive marketing results, we'd love to meet you.
What You Will Do
- Create and optimize email marketing campaigns, including quarterly newsletters and lead nurtures
- Develop and manage landing pages for marketing campaigns and content offers
- Craft SMS and in-app messaging to support customer communications
- Write copy for various channels (emails, landing pages, social media, ads, CTAs, etc.)
- Leverage CRO best practices to continuously monitor, test, and optimize high-impact conversion points
Our Ideal Candidate
Preferred Skills and Qualifications
- Strong motivation to learn and grow – You’re curious, open-minded, and actively seek new skills in CRO, user experience, and digital experimentation.
- Self-sufficient and accountable – You can manage your own tasks, meet deadlines, and stay organized without needing daily check-ins.
- Analytical mindset – Comfortable working with data, identifying patterns, and turning insights into actionable ideas.
- Basic understanding of A/B testing – You have some exposure to experimentation or a strong desire to learn how to design, run, and evaluate tests.
- User-focused thinking – Awareness of user experience (UX) principles and the customer journey across digital touchpoints. (bonus)
- Strong communication skills – Able to express ideas clearly, both in writing and when collaborating with team members across departments.
- Technical curiosity – Not afraid of working with digital tools, basic CMS platforms, analytics dashboards, or light troubleshooting.
- Team player attitude – Collaborative, respectful, and eager to contribute to a positive team environment while working independently when needed.
Nice-to-Have Skills
- Experience with tools such as Google Analytics, HubSpot, or Semrush
- Exposure to landing page optimization, content editing, or copywriting
- Basic familiarity with working alongside designers and developers
What We Offer
- Competitive salary with performance-based incentives.
- Comprehensive medical, dental, and vision benefits.
- Paid professional development opportunities to help you grow in your career.
- Flexible work arrangements, including hybrid work environment options.
- Paid time off, 401k investment opportunity, and an engaging, collaborative company culture.
Salary - $65,000 - $70,000 depending on experience
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
About Quilt SoftwareEver wondered how your favorite local shops compete with the big guys? That’s where we come in. We’re Quilt Software, providing Main Street's unsung heroes – from quirky cheese shops to family-run jewelry stores – with the tools they need to compete. Last year, we helped 14,000+ shops make over $2 billion in sales with our family of industry-specific software solutions.
If you get a kick out of supporting local businesses, love great software, and want to be part of a company that’s powering Main Street, we’d love to chat. Come join us in our quest to keep local retail not just alive, but thriving!
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What We Do
Quilt assembles software companies providing POS solutions for highly-specialized vertical industries with complex inventory management requiments. Each solution is uniquely tailored to the needs of that particular industry, but they are all backed by a common set of resources for added strength and resilience. Quilt is a PSG portfolio company (www.psgequity.com).
