Company Description
Reporting to the Executive Vice President General Manager (EVPGM), you will oversee all our sales and marketing activity within a defined geographic area or region. You will plan and implement our business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD) and is expected to work with the U.S. & Region leadership teams (Marketing, On Premise, Distribution, Key Accounts, Finance, and Human Resources) to understand our business strategies and implement them within the region with their customers and consumers.
Job Description
PLAN AND IMPLEMENT REGION BUSINESS PLAN
Build the annual business plan for the region following global and national strategies
Ensure agreement and integration for marketing and sales programs
Implement our annual business plan with the region’s third-party and independent distributors
Provide input and feedback to senior leadership on business planning strategies
Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to the business plan
MANAGEMENT
Lead your team in working towards important customer and consumer programs
Measure results on important region goals vs. business plan
Provide coaching, feedback, and training across all teams in real time
Ensure yearly goals are set for every employee
Promote the “Best 11 Player” philosophy on talent and hiring decisions
REGION MARKET TRENDS AND ANALYSIS
Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
Ensure Red Bull is the #1 energy drink brand in store
Ensure business plan priorities are implemented with our distributor networks
Maintain business relationships with our 3rd Party Distribution Partners through communication and feedback
KEY RESULTS AND DELIVERABLES
Achieve annual volume business plan goal
Deliver in-store execution results (e.g. WvC, PSR, VIP)
Deliver annual distribution goals
Achieve Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
Deliver dollar and unit share results
Qualifications
10+ years of experience within Sales, Marketing, On Premise, or Distribution
Experience leading a team
Expertise in at least one of our core business pillars (Sales, On Premise, Distribution, or Marketing)
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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