General Manager

| United States | Remote
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At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.

We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to transform how their organizations run digitally.

About pdfFiller team:

We are a passionate and ambitious team of 120+ people on a mission to succeed with our online PDF creator and editor – pdfFiller.

pdfFiller empowers over 10 million users every month to create and edit PDFs, send them for signing, and securely store documents within a single application. Offering unlimited storage, unlimited templates, and cross-platform integration, pdfFiller is the only PDF editor needed to get your document done.

The General Manager, pdfFiller will drive strategy, planning, and product to deliver and expand the use of our innovative product, pdfFiller, to the growing marketplace. The General Manager is accountable for managing the P&L while leading the vision and strategy of the product and delivery. This role is ultimately accountable for the results of a continuously innovative portfolio within an ecosystem that tackles difficult problems and achieves ambitious growth goals. This includes assessing market opportunities, managing the product roadmap, and executing go-to-market strategies. The ideal candidate is an experienced leader experienced in managing Product-Led Growth strategies for SaaS solutions in innovative and fast-paced environments while balancing growth with unit economics.

What You Will Do

  • Own the P&L, deliver and manage forecasts, budgets, and roadmaps that drive meaningful growth
  • Collaborate with the leadership team to build the vision, strategy, and operating plan to realize the full potential of the product investment and achieve aggressive growth goals
  • Develop, launch, and execute a comprehensive business strategy for the product, as a key component of a larger product portfolio, to grow the product and the overall portfolio, by unlocking synergies, aligning with Company objectives and staying on top of market trends
  • Build a platform approach to continuous improvement of product/GTM and scalable expansion plans based on changing market conditions.
  • Work closely with the sales, support, product marketing, and marketing teams to develop and implement go-to-market strategies, pricing models, and promotional campaigns to acquire and grow customers
  • Manage a cross-functional team around key metrics and goals for improving product growth while building a culture of performance and accountability
  • Drive revenue growth, profitability, and cost optimization for the product, ensuring the achievement of financial targets


  • 8+ years of progressive management experience in C-Suite or senior leadership positions within software or product-led growth technology companies
  • Proven leadership in driving financial results in product, engineering, or marketing
  • Entrepreneurial mindset focused on innovation, process excellence, and quality improvement
  • Proven track record in data-driven product planning, including defining and launching successful products, unifying product portfolios, and working with SaaS product lines
  • The ability to evaluate strategic direction and demonstrate initiative in tactical decisions
  • Strong analytical and problem-solving skills with the ability to interpret complex data, identify trends, and make data-driven decisions
  • Product roadmaps, OKRs, data-driven decision-making

Preferred Qualifications

  • Prior management of engineering and interdisciplinary teams
  • Understanding of PLG models is a plus

What we offer:

Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.

Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.

Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.

We are proud of: 

airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.

airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

Read our Recruitment Privacy Notice to Learn how we process your personal information.

More Information on airSlate
airSlate operates in the Software industry. The company is located in Brookline, MA. airSlate was founded in 2006. It has 669 total employees. To see all 34 open jobs at airSlate, click here.
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