General Manager, Germany

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Berlin
In-Office
Automotive • Software
The Role

Location: Berlin, Hamburg or Munich

Freenow seeks a highly motivated, commercially astute, and customer-centric full-time General Manager to oversee German operations, working in close collaboration with central teams. Reporting directly to the Regional General Manager, the successful candidate will assume full ownership of the Freenow business in Germany and Austria. This encompasses strategic development and market positioning, P&L responsibility, and hands-on oversight of daily execution. The General Manager will champion the Freenow vision locally, advocate for all customer segments and drive service expansion and market presence through engagement with regulators and key industry stakeholders.

YOUR DAILY ADVENTURES WILL INCLUDE:

As a true generalist, you'll be at the helm of our German operations, driving performance across multiple critical areas. This isn't just about managing; it's about innovating and executing to propel Freenow's growth.

  • P&L Management & Commercial Acumen:
    • Own planning and delivery of P&L and KPI targets, ensuring financial goals are met and opportunities for revenue growth are seized.
    • Be a strategic visionary, identifying and developing new revenue streams from concept to realisation. (Growth pillars such as Medical, Dispatch solutions)
    • Implement robust operational planning and financial control systems, monitoring results against plans and budgets to take swift action when necessary.
    • Collaborate with central Finance teams to ensure delivery of P&L objectives.
    • Work with the Marketplace Performance team to steer supply and demand, leveraging understanding of unit economics to optimise the dynamic marketplace.
  • Operational Excellence & Growth:
    • Develop, deliver, and evaluate value propositions that resonate with drivers, passengers, and businesses, continually enhancing their Freenow experience.
    • Optimise daily operations, including balancing supply and demand, ensuring customer service, fostering driver relationships, and leading business sales and marketing initiatives.
    • Cultivate relationships with key external stakeholders, representing Freenow with government bodies, regulators, trade organisations, driver associations, and media.
    • Represent the German market within central functions (operations, marketing, product, and tech), influencing roadmaps and priorities to meet local needs.
    • Monitor key business metrics, identifying and pursuing new growth opportunities.
    • Represent Freenow in Germany, engaging with the press, regulators, and government to lobby for the ride-hailing industry and Freenow's role.
    • Champion talent development and retention within the team, building a high-performing group.
TO BE SUCCESSFUL IN THIS ROLE:

We're looking for a leader who thrives in a fast-paced, dynamic environment and possesses a unique blend of strategic thinking, operational savvy, and a keen sales instinct.

  • Proven experience leading senior teams with direct P&L ownership.
  • Confident and engaging presence with strong social and interpersonal skills, comfortable communicating with drivers, politicians, and commercial partners.
  • Analytical mindset focused on continuous improvement, leveraging technology (including AI) for operational excellence.
  • Strong affinity for and extensive experience in sales, marketing, and commercial negotiations, with a track record of driving business growth.
  • Self-motivated and comfortable navigating ambiguity and uncertainty in scaling a technology marketplace.
  • Deep understanding of technology-driven marketplaces.
  • Extensive network within German market segments preferred.
  • Native or near-native (C2) German level and at least a C1 level in English
BENEFITS & PERKS IN A NUTSHELL:
  • Flexible working arrangements
  • LinkedIn Learning
  • Sabbatical & special leave policies
  • WeRoad partnership
  • Birthday, 24th + 31st December off
  • Short term EU work policy
  • Mobility Credit
  • Health insurance 
  • Employee assistance program

Plus more local benefits depending on your work location!


DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

               

ABOUT US:
We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.

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The Company
HQ: Hamburg
1,824 Employees

What We Do

FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe available in 9 markets and in over 150 cities. Users can access all types of mobility services within a single app including taxis, Ride (PHV), Carsharing, eScooters, eBikes and eMopeds and public transport. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. The Germany-based company is backed by the BMW Group and Mercedes-Benz Mobility. In total, around 1,000 employees in more than 26 offices work for the services of FREENOW, which is led by CEO Thomas Zimmermann. Intelligent Apps GmbH Neumühlen 19 22763 Hamburg Germany Managing Directors (Geschäftsführer): Thomas Zimmermann, Dr. Johannes Prantl Chairman of the Supervisory Board (Vorsitzender des Aufsichtsrats): Stephan Unger Contact: Tel.: +49 40 30606890 Fax.: +49 40 306068966 E-Mail: [email protected] FREENOW FAQ: https://support.free-now.com/hc/en-gb Help Center: https://support.free-now.com/hc/en-gb/requests/new Registry entry: Register court: District Court Hamburg Register number: HRB 110377 Privacy Policy: https://free-now.com/uk/gtc-privacy-policy-cookies/

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