General Manager, Flo College

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. We've revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We're creating the ultimate destination for our sports, and we're looking for people like you to join us!

THE ROLE: 

FloSports is looking for a General Manager, Flo College to serve as the leader of its college focused vertical, Flo College, to drive the company’s vertical strategic direction, including  programming, financial goals, and go-to-market strategy. As the public face for the FloSports  College vertical, the GM will partner with department leaders and vertical-dedicated staff to  deliver on key objectives. The General Manager will be accountable for outlining,  communicating, and directing operational execution and strategy that will be core to the vertical  and the company's success. This leader will identify market and operational gaps and  opportunities, establish milestones to execute a multi-year vision, and possess the leadership  traits and proven success necessary to deliver results with cross-functional teams in a fast paced, growth-driven environment.  

This position is based in Austin, Texas.  

RESPONSIBILITIES: 

• Develop and refine both the near-term tactical and long-term strategic plan for the College vertical and guide day-to-day alignment and execution of cross-functional teams  through subject matter expertise, communication, and process building. 

• Lead the vertical programming strategy and support the acquisition of key rights and  assets. 

• Serve as the internal- and external front-facing leader and voice of the vertical. 

• Collaborate with internal partners to develop and drive the vertical’s product and brand  strategy. 

• Drive alignment and consistent collaboration across all key departments and functions to  strengthen our value proposition and ensure we are centered on the customer. 

• Manage the vertical budgeting processes and P&L, executing initiatives that drive  revenue growth, rights portfolio efficiency and contribution margin expansion. 

• Measure and drive both short-term and long-term strategy, tracking input and output  KPIs and driving business reviews. 

• Leverage insights from proactive competitive, market, and business intelligence and  analysis.

• Deepen integration with all revenue-related functions, including rights acquisition,  business-to-business sales, account/partner management, ad sales, marketing, content,  and external commercial partnerships/third parties. 

• As needed, partner with corporate development on pre- and post-M&A executions,  including functional due diligence, cultural fit, integration readiness, valuation, financial  impact, and long-term integration. 

KNOWLEDGE, SKILLS AND ABILITIES:  

• A seasoned leader with subject matter expertise of the college/NCAA sports ecosystem  and the ability to build and navigate a network of influencers and decision-makers. 

• 7+ years of experience in (or combination of) university sports or college  conference/league administration, strategy, consulting, sport management, business  development, rights acquisition, sales management/leadership, general manager type  role, or other related experience that proves strong business acumen and cross functional execution.  

• Strong presentation skills in communicating both qualitative and quantitative analyses

• Proven record of creating value, improving profitability, and determining competitive  advantage for other organizations.

• Excellent communication skills – public, written and verbal – successfully articulating  everything from high-level strategy to tactical execution plans.

• Ability to lead through decisive leadership, prioritization and strategic decision making.

• Possess strong understanding of audience needs and behaviors, ensuring the content,  programming and experiences provided meet customer and partner expectations.

• Experience in public forums, including on-camera and on social media, is a plus.

BONUS POINTS:  

• Familiarity with financial analyses and business valuation 

• Experience partnering with product and engineering teams to build customer-centric  experiences 

• Experience in sports media, especially video streaming and OTT 

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Flexibility at work - you can take control of your profession and personal schedule

• All-hands events hosted in beautiful Austin, Texas 

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week

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