General Manager - Digital Products & Platforms

Company Description

endeavourX brings the best of data, design and tech to make the world of drinks easier & more exciting, in-store and online. Our innovations enable personalised, digital experiences to empower memorable moments for our customers and team members across Australia, and our portfolio of brands including Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks, Langton’s, Shorty’s and Jimmy Brings.

Job Description

The GM of Digital Products & Platforms is integral to defining and executing a product strategy and roadmap that fosters sustainable growth and superior customer experiences across Endeavour Group’s brand portfolio. This senior role champions cross-functional collaboration with technology, marketing, and brand teams to bring innovative, customer-centric products to market, driving measurable business success.

Key Objectives:

• Develop and lead the product vision and strategy to align with company goals, promoting innovation and growth.

• Oversee the full product lifecycle from concept through market launch, ensuring a customer-focused approach that enhances user experience and delivers impactful results.

• Drive long-term product vision and foster a culture of continuous improvement, creativity, and excellence within the product team.

Reporting to the Director of Endeavour X, the GM of Digital Products & Platforms holds a senior leadership role within the Endeavour X team, responsible for digital experience delivery and eCommerce engagement across all Endeavour Group brands.

Key Responsibilities

• Product Vision & Strategy: Develop and deliver the product vision and roadmap, in alignment with Endeavour Group’s broader goals, to fuel innovation and drive customer satisfaction.

• Product Lifecycle Management: Define and implement product propositions and features, balancing customer needs with business objectives for outstanding user experience and financial returns.

• Voice of Customer (VOC): Maintain a customer-first approach, leveraging feedback loops and collaboration to refine product offerings.

• Cross-functional Collaboration: Lead product squads and collaborate with business units to drive both strategic and tactical product initiatives that add measurable business value.

• Resource Management: Blend onshore and offshore resources in agile delivery models, partnering with capability suppliers.

• Technology Partnership: Collaborate with the technology team to ensure alignment with architecture, support, and cybersecurity frameworks.

• Marketing & Brand Collaboration: Work with marketing and brand teams to embed product vision in customer touchpoints, creating a compelling narrative across customer journeys.

• Budget & ROI Management: Manage product budget with Finance, allocating resources effectively, developing ROI frameworks, and measuring team productivity.

• Market & Data Analysis: Use market insights to drive growth opportunities, provide thought leadership, and optimise customer retention and engagement.

• Team Leadership: Inspire and mentor the product team, leading by example and fostering a culture of creativity, collaboration, and continuous improvement

The GM of Digital Products & Platforms oversees digital outcomes for all Endeavour Group brands, supporting both owned platforms (e.g., Dan Murphy’s, BWS, Langton’s, ALH) and integrations with third-party platforms (e.g., Uber, Doordash, Amazon/Vivino).

Qualifications

Now let’s talk about you: 

• Education: Degree in Business, Product Management, Engineering, or related field.

• Experience: 10+ years in product leadership with a record of driving growth and innovation.

• Expertise: Strong background in product strategy, development, and lifecycle management.

• Financial Acumen: Experience managing product P&L and budget alignment.

• Leadership: Proven ability to lead high-performing, cross-functional, and agile teams across onshore and offshore settings.

• Culture Builder: A role model for company values, fostering a culture of accountability, innovation, and results. 

The benefits are good too! 

• We offer flexible working in every sense

• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs

• Monthly meeting-free days 

• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing

• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.