Established in 2004, Inside Ideas Group is a rapidly growing global agency network that helps clients drive their businesses forward from the Inside. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Gen AI Art Director
Location: New York, New York
About the role:Step into the vibrant world of Multi-Divisional Content Adaption Factory, where you will be instrumental in crafting and localizing high-volume beauty content for the skin and hair categories and brands across the USA. This role empowers you to blend creativity with compliance, ensuring that our innovative beauty solutions resonate globally while meeting local legal and scientific standards. Join us in shaping the digital beauty landscape, leveraging cutting-edge Generative AI technology to enhance consumer engagement and drive brand growth in a fast-paced, dynamic environment. This is your opportunity to be at the forefront of digital transformation, bridging the gap between technology and creativity, influencing the heart of brand storytelling on a global scale.
In today's fiercely competitive marketplace, achieving creative excellence across all touchpoints is crucial. We are seeking a visionary Generative AI Art Director, experienced in the Beauty & Skincare sector, to join our dynamic team.
Our ideal candidate will:
- Excel in high-volume adaptation, ensuring compliance, consistency, and competitiveness.
- Manage, motivate and inspire our talented creative team, overseeing multiple projects simultaneously and ensuring the highest quality from initial concept through to execution and delivery.
- Integrate automation and AI, to revolutionize content creation and adaptation for iconic beauty brands
Ultimately, as the Gen AI Art Director, you will lead the creative vision, guide the design team, ensure visual consistency, and maintain brand integrity.
What you will be doing:- Creative Leadership: Bringing ideas and creativity to projects while working within a broad range of design & copy guidelines across a variety of artwork collateral. Ensure creative team adhere to this vision, through providing feedback and clear documentation such as guidelines, style sheets and mood boards. Set creative and technical standards and maintain best practices.
- Client Management: Act as a strong client liaison with a proven track record of developing strong client relationships & influence. Develop a strong relationship with clients onsite
- Internal Leadership Partner: Effectively support the organization and prioritization of workloads for the creative team to manage client delivery, and integrating with client-side team to maintain a top tier agency service. Work closely with Project Managers to deliver artwork on schedule
- Design Support: passionate about design & generative AI, understanding the latest innovations in digital. Strong knowledge of art direction and campaign concepts built using eye catching, brand aware design and layout.
- Organization & Collaboration: Work alongside a copywriters and designers to visualize concepts and ideas, taking work from concept to final execution within deadlines.
- Team Leadership: Drive internal training and mentoring sessions with other creative team members
- Manage a variety of trusted outsourcers in order to ensure the highest visual quality is present in all aspects of the game
- Gen AI Knowledge: Maintain up-to-date knowledge of changes in best practises & technology, both in terms of platform, art tools, and new techniques and support implementation within the team
- Proven creative experience, preferably in Beauty & Fashion, at an advertising agency or design firm
- Creative experience with generative AI
- 2+ years as a Senior Designer
- 2+ years managing designers and digital projects
- Strong leadership and team management.
- Experience guiding projects from ideation to implementation
- Excellent eye for visuals and art direction.
- Outstanding communication and presentation abilities.
- Strategic thinker with a creative flair and AI interest.
- Skilled in translating ideas into compelling narratives
- Proficient in Adobe Workfront, Microsoft 365, and related software.
- Proficient in Adobe Creative Suite and other creative tools
- Experience in Gen AI tools and asset
- At the time of this posting, the base salary for this position may range from $110,500.00 to $123,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Inside Ideas Group, part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Inside Ideas Group has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'
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What We Do
The Inside Ideas Group (IIG) – which includes leading in-housing company OLIVER, global content agency Adjust Your Set, experience and engineering company Dare and property marketing specialists Aylesworth Fleming – exists to transform brands’ business performance through the use of smarter solutions, delivered from the inside. IIG joined the world’s first brandtechTM group You & Mr Jones in 2019. You & Mr Jones holds majority stakes in five segments of the technology marketing sector: in-housing (OLIVER), data (55), consultancy (Blood/55), content creation and distribution (Mofilm, theAmplify, Gravity Road, Mobkoi) and has strategic investments in several leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Beeswax, and Gfycat.
