Position Summary
The Gen Z Marketing Senior Specialist is responsible for leading the strategy, marketing, and commercial activities targeting the youth audience. This role involves continuous analysis of competitor activity and driving initiatives that strengthen the company’s competitive edge in the market.The position combines strategic thinking, a deep understanding of youth trends, campaign management, and partnerships, alongside close collaboration with the Marketing, Sales, Digital, and Product departments.
Role and Responsibilities
Key Responsibilities
- Strategy & Growth: Formulating and leading the growth strategy among the youth demographic (ages 13–29).
- Competitive Intelligence: Monitoring and analysing competitor activity in the telecom market and driving reactive marketing and commercial initiatives.
- Value Propositions: Developing tailored value propositions for the youth audience.
- Campaign Execution: Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content.
- Partnerships: Establishing collaborations with brands, platforms, and communities relevant to young audiences.
- Cross-Functional Collaboration: Working ongoingly with Marketing, Sales, Digital, Product, and Customer Service departments.
- Vendor Management: Managing suppliers and creative entities (studio, media, productions, etc.).
- Analysis & ROI: Measuring and analysing the performance of marketing and commercial activities, and extracting insights for optimization.
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Skills and Qualifications
Job Requirements
- Experience: At least 3 years of experience in Marketing or Category Management.
- Market Insight: Deep understanding of consumption trends and culture among youth.
- Social Media Expertise: Deep understanding of social media—building multi-channel content strategies across social networks.
- Influencer & Agency Management: Experience working with content creators, influencers, advertising agencies, and digital vendors.
- Event & Activation Management: Initiating, planning, and producing events, activations, sponsorships, and field activities for a young audience.
- Content Production: Experience in managing content productions, shoot days, videos, and digital campaigns.
- Project Leadership: Proven ability to lead cross-functional projects with multiple stakeholders.
- Skills: Creative thinking combined with strong analytical capabilities.
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Skills Required
- Minimum 3 years experience in Marketing or Category Management
- Deep understanding of youth consumption trends and culture
- Expertise in social media and building multi-channel content strategies
- Experience working with content creators, influencers, advertising agencies, and digital vendors
- Experience initiating, planning, and producing events, activations, sponsorships, and field activities
- Experience managing content production, shoot days, videos, and digital campaigns
- Proven ability to lead cross-functional projects with multiple stakeholders
- Vendor management of suppliers and creative entities (studio, media, productions)
- Creative thinking combined with strong analytical capabilities
Samsung Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.
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Parental & Family Support — Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
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Leave & Time Off Breadth — Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
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Retirement Support — Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.
Samsung Electronics Insights
What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
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