GBI Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the Role

As a GBI Brand Manager, you will be responsible for the effective deployment of brand strategies for the GBI market, working in close collaboration with the Senior Brand Manager. You will also provide execution support across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

Role Responsibilities

• Develop, adapt, and refine strategic direction for brands, grounded in consumer and customer insights

• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items

• Manage brand equity through successful deployment and localization of global toolkits

• Drive innovation strategy through flawless execution of global innovation vision board

• Manage agency and cross-functional relationships to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix

• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs

• Develop brand objectives, goals, strategies, and measurements to meet or exceed sales and profit targets through the annual commercial planning process.

• Collaborate with the sales team to drive strong customer engagement and in-store support

• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Skills / Experience

Required

• Brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing

• Experience delivering insights-based consumer communications and brand share growth

• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

• Experience working in a matrix environment, partnering with different cross-functional stakeholders

• Excellent verbal and written communication skills with attention to detail a flair for story-telling

Preferred

• Experience in leading people in both project-based and day-to-day situations

• Strong financial capabilities and business acumen

• Experience working in a fast paced, entrepreneurial environment

• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.