POP

GA4 Web Analytics - Contractor

Posted Yesterday

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Hiring Remotely in WA, USA

Remote

Mid level

Social Media

The Role

Analyze GA4 web performance data through manual native-interface extraction, quarterly and ad hoc reporting, trend analysis, attribution evaluation, and stakeholder insights. Design and document event-based measurement plans, implement and troubleshoot GA4 through GTM, validate data layers and event schemas, configure custom definitions and Explorations, and diagnose tracking discrepancies. The contractor will translate digital performance trends into business recommendations while explaining GA4 behavior to technical and non-technical audiences.

Summary Generated by Built In

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a background in marketing analytics and experience translating digital performance data into meaningful insights for stakeholders. The primary ask is data analytics vs tagging/implementation. This role is estimated at approximately 15-20 hours per week, based on business needs and mutual fit, beginning approximately October 26, 2026 through approximately December 4, 2026, with the potential for extension. Hours can be worked flexibly provided deadlines and collaboration needs are met.
The ideal candidate, using the GA4 platform and manually extracting data via the GA4 native interface, has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY. This includes evaluating traffic attribution, site performance, user behavior, and broader traffic trends to support business and stakeholder needs.
We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst.
What You’ll Do

Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
Perform ad hoc analysis and create quarterly reports across multiple accounts; data stream is not integrated with; GA4 data streams are not currently integrated, and integration is not planned for this project. As a result, all reporting/data pulls will continue to rely on manual extraction via the GA4 native interface.
Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders

What We’re Looking For

2+ years of GA4 experience with a deep expertise in GA4’s event-based measurement model;
Comfortable working within GA4's native interface for data extraction, as this role does not involve building or managing data stream integrations
Hands-on experience implementing GA4 for web properties
Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
Experience designing and debugging data layers
Proficiency with custom dimensions, custom metrics, and advanced reporting
Working knowledge of conversion modeling and attribution
High attention to detail, and strong personal QA process are essential.
Ability to connect data trends to business context and outside factors (market shifts, competitor moves, news events), not just what's in the analytics.
Anticipates follow-up questions and answers them before being asked.
Minimum of 3 years’ experience working at/for a Digital Marketing Agency
Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus
Ability to work approximately 20 hours per week based on business needs and mutual fit

Skills Required

At least 2 years of GA4 experience with deep expertise in GA4’s event-based measurement model
Experience working in the GA4 native interface for manual data extraction
Hands-on experience implementing GA4 for web properties
Strong understanding of GA4 conversions, attribution models, event deduplication, session logic, and funnel analysis
Experience designing and debugging data layers
Proficiency with custom dimensions, custom metrics, and advanced reporting
Working knowledge of conversion modeling and attribution
High attention to detail and a strong personal QA process
Ability to connect data trends to business context and external factors
Ability to anticipate and answer stakeholder follow-up questions
At least 3 years of experience working at or for a digital marketing agency
Experience with Adobe Analytics or Adobe Customer Journey Analytics
Availability to work approximately 20 hours per week based on business needs