Planning Manager, DTC

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.

We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.

About Peter Millar and G/FORE:
Peter Millar is a premier lifestyle brand renowned for its sophisticated designs, exceptional craftsmanship, and unwavering commitment to quality. G/FORE is recognized for its modern approach to golf apparel, footwear, and accessories, blending bold style with innovative performance. Our collaborative and innovative culture across both brands empowers employees to make meaningful contributions and drive the success of our organization.

ABOUT G/FORE:

Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.

The G/FORE Planning Manager – DTC leads merchandise, demand, and inventory planning for the G/FORE direct-to-consumer business across North America, including U.S. e-commerce and owned retail stores.  This role is accountable for developing and approving demand forecasts, open-to-buy plans, and inventory strategies that achieve revenue, margin, and inventory productivity targets while protecting brand integrity and service standard
The North America DTC business is predominantly e-commerce-driven, and this role requires a planner with strong digital commerce expertise who can translate site performance, marketing activity, and assortment strategy into demand and inventory plans. The retail store fleet is limited and operates as a natural extension of the e-commerce business.

ESSENTIAL FUNCTIONS:

North America DTC Planning Ownership (E-Commerce Led)

• Own sales, demand, and inventory plans for North America DTC, with primary scale and complexity in U.S. e-commerce
• Translate digital KPIs (traffic, conversion, AOV, units/session, sell-through) into SKU-level forecasts, buys, and inventory strategies
• Align inventory to U.S. marketing campaigns, launches, and digital trading priorities to maximize online revenue capture
• Partner closely with Digital and Site Merchandising teams on weekly trading, assortment exposure, and availability decisions
• Identify risks and opportunities through e-commerce performance analysis and recommend actions to optimize sell-through and in-stock

Retail Store Planning (North America)

• Plan and manage inventory for G/FORE owned stores in North America, ensuring alignment with e-commerce strategy
• Monitor store performance, inventory levels, and replenishment needs by location
• Partner with retail and allocation teams on transfers and stock balancing across channels
• Ensure consistency of assortment, depth, and lifecycle strategies across online and stores

Merchandise & Inventory Strategy

• Develop and maintain SKU-level demand forecasts and open-to-buy plans by channel, category, and lifecycle stage
• Optimize inventory productivity across full-price and promotional periods
• Manage size curves, depth, and availability to maximize DTC sell-through
• Balance growth, service, and margin targets with inventory risk

Analytics & Tools

• Define and evolve North America DTC planning KPIs and dashboards with strong emphasis on e-commerce metrics
• Translate data into clear commercial actions and recommendations
• Support adoption of planning systems and analytics tools

Cross-Functional Leadership

• Communicate e-commerce and store demand signals to Merchandising to inform SKU and buy planning
• Partner closely with G/FORE Digital and Retail teams to maximize revenue and sell-through at the product and category level
• Prepare and lead cross-functional forums including seasonal kickoffs, weekly business reviews, and key trading meetings
• Align with E-commerce and Marketing teams on monthly content and campaign priorities to support key inventory positions
• Monitor and manage product delays or issues, coordinating with Production, Digital, and Marketing to mitigate out-of-stocks and lost sales
   

COMPETENCIES:

• Strong e-commerce planning and digital trading mindset
• Understanding of how traffic, conversion, marketing, and assortment drive demand
• Advanced Excel and planning/BI tools proficiency
• Ability to operate in a fast-paced, commercially driven environment
• Clear communicator able to influence cross-functional partners
• Familiarity with planning/analytics tools (Impact Analytics, Power BI, etc.)

DESIRED EDUCATION AND EXPERIENCE:

• 4–7 years merchandise or e-commerce planning experience in apparel/footwear
• Experience planning U.S. e-commerce within a vertically integrated brand
• Exposure to owned retail store planning
• Experience partnering with Digital Marketing and Site Merchandising teams
• Experience working in an e-commerce-led or digitally native brand environment a plus
• Bachelor’s degree in Business, Finance, Analytics, or related field

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! 

Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.