It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
The Head of Marketing will be responsible for shaping and executing the G/FORE’s global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels. This role requires a dynamic leader who combines creativity, data-driven insights, and deep understanding of the golf and lifestyle consumer.
This role will oversee all aspects of marketing for this global Footwear & Apparel brand—including brand strategy, creative, PR, partnerships, events, and retail marketing—while leading and developing a high-performing team.
ESSENTIAL FUNCTIONS:
- Develop and lead the brand’s integrated marketing strategy to drive growth, customer acquisition, and retention.
- Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events.
- Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers.
- Build and manage marketing budgets, ensuring ROI through performance metrics and analytics.
- Develop innovative digital and social strategies to grow brand engagement and e-commerce sales.
- Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners.
- Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing.
- Partner cross-functionally with Design, Sales, and Retail to ensure alignment of marketing strategies with overall business objectives.
- Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results.
COMPETENCIES:
- Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth.
- Strong digital and e-commerce marketing expertise, including paid media, social, and CRM.
- Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences.
- Track record of building and leading high-performing teams.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Passion for golf, sports, and lifestyle industries preferred.
DESIRED EDUCATION AND EXPERIENCE:
- 10+ years of progressive marketing leadership experience, ideally within the golf, sports, lifestyle, or premium consumer brand space.
- Visionary leader with strategic thinking and hands-on execution skills.
- Collaborative, authentic, and able to build strong relationships across the organization.
- Entrepreneurial spirit with creativity, curiosity, and adaptability.
- Strong communicator with executive presence and ability to inspire teams
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
What We Do
Founded in 2001, the Peter Millar line of fine clothing and accessories has quickly become the standard bearer for discerning and demanding individuals—on the golf course, in the office and on the town. From the original signature cashmere sweaters to a wide range of casual and formal wear, the Peter Millar line embraces a classic, old-world style resplendent in sharp detail, superb craftsmanship, and only the highest quality materials available. With a studio and design center in Raleigh, NC as well as a business operations center in Durham, NC, we are one of today’s fastest growing and most sought after brands in the lifestyle apparel market
