Functional Analyst-Marketing Technology

Posted 2 Days Ago
Be an Early Applicant
Seattle, WA, USA
In-Office
83K-110K Annually
Mid level
Fashion
The Role
Support delivery and continuous improvement of marketing technology and customer data capabilities. Monitor integrations and data flows across CRM, AEP, eCommerce, POS, and OMS; execute QA/UAT and end-to-end testing; perform data validation and analysis; document functional requirements and processes; provide L2 support and coordinate cross-team issue resolution to ensure reliable customer experiences and system performance.
Summary Generated by Built In

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This role is in-office Monday through Friday.

HOW WE TAKE CARE OF YOU:

  • For full time employees, Health, Dental, Vision, 401K with generous matching program, generous paid time off.
  • Potential Annual Bonus Opportunity.
  • 50% discount at restaurants and retail locations.
  • Career advancement opportunities as we are growing!
  • For more benefit related information please click HERE.

Please cut and paste this URL into a new browser to view our detailed list of benefits or apply directly on our career site

https://www.tommybahama.com/content/dam/tommy/Career%20pages/Tommy_Bahama_Benefits_Final_WA.pdf


SET THE COURSE

This role supports the delivery, stability, and continuous improvement of marketing technology and customer data capabilities across the enterprise. The Functional Analyst – MarTech plays a key role in ensuring that customer data flows, system integrations, and digital experiences function seamlessly across CRM, Adobe Experience Platform (AEP), and connected enterprise systems.


The position partners with IT, Digital, Marketing, and business stakeholders to enable a consistent and high-quality customer journey across retail and digital touchpoints. This includes supporting testing, data validation, integration monitoring, and cross-system issue resolution to ensure reliable and accurate customer experiences.


This role sits at the intersection of business, data, and technology, ensuring that marketing technology solutions are implemented effectively, operate reliably, and deliver value to both the customer and the business.


BE THE ISLAND GUIDE

Working in close partnership with business stakeholders, IT, and project teams, the Functional Analyst – MarTech will:

MarTech & Customer Data Expertise

  • Develop strong knowledge of Adobe Experience Cloud (AEM, Analytics, Target, AEP) and CRM/customer data platforms
  • Understand end-to-end customer journeys across retail, eCommerce, and marketing channels
  • Support personalization, segmentation, and customer engagement initiatives

Enterprise System Monitoring & Integration Oversight

  • Monitor and interact with enterprise systems spanning eCommerce, POS, OMS, marketing platforms, and data systems
  • Ensure visibility into customer data flows across CRM, AEP, and connected systems
  • Identify and troubleshoot integration failures, data discrepancies, and system issues
  • Coordinate cross-team resolution of issues impacting customer experience
  • Validate end-to-end system behavior across integrated processes

Testing & Release Support

  • Participate in testing and release activities across marketing technology and enterprise platforms
  • Support QA, integration testing, and User Acceptance Testing (UAT)
  • Execute end-to-end testing across multiple systems
  • Develop and maintain test plans, test cases, and regression strategies
  • Validate accurate movement of customer data across systems

Data Analysis & Validation

  • Perform data validation to ensure accuracy and completeness of customer data
  • Monitor integration pipelines and data flows
  • Analyze discrepancies in customer and transaction data
  • Partner with engineering teams to resolve data and integration issues

Functional Analysis & Requirements

  • Act as a functional expert for supported systems
  • Gather and document business and functional requirements
  • Develop process flows, system interactions, and data flow documentation
  • Create functional specifications aligned to business needs

Support, Operations & Continuous Improvement

  • Provide Level 2 support for marketing technology and enterprise systems
  • Support transition of solutions into production and operations
  • Identify opportunities to improve system performance and data quality
  • Contribute to ongoing enhancements and continuous improvement initiatives

ESSENTIALS FOR LIFE IN PARADISE

  • Bachelor’s degree in Information Systems, Business, or equivalent experience
  • 4–5 years of experience with enterprise systems or marketing technology platforms
  • Experience with Adobe Experience Cloud or similar platforms preferred
  • Experience with system integrations and data flows
  • Experience supporting QA/UAT and testing activities       

Multiple factors will vary the applicable rate of pay for this role, including an individual’s experience, knowledge, and skillset, as well as work location and available budget.

Pay Range: $83,000 - $110,000 per year

Mahalo (thank you) for your interest in Tommy Bahama!

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at [email protected].

Tommy Bahama participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.

Skills Required

  • Bachelor's degree in Information Systems, Business, or equivalent experience
  • 4-5 years of experience with enterprise systems or marketing technology platforms
  • Experience with Adobe Experience Cloud or similar platforms
  • Experience with system integrations and data flows
  • Experience supporting QA/UAT and testing activities
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The Company
HQ: Seattle, WA
2,100 Employees
Year Founded: 1993

What We Do

Nearly 25 years ago, our founders started a brand based on the refined, unhurried attitude of coastal life. To our guests, Tommy Bahama soon became synonymous with laid-back style and the concept of living the Island Life. What started as a causal, upscale menswear collection quickly evolved into a unique luxury lifestyle brand. The Tommy Bahama offering has grown to include both men’s and women’s apparel, home and beach goods, and a thriving restaurant and bar business. Everything that bears the Tommy Bahama name is created with an unwavering eye towards quality. More than ever, our focus is on taking our guests someplace great — through exceptional service, upscale products, and delicious food and drinks. Maintaining our unique point of view requires a diverse team that includes apparel designers, e-commerce and technology experts, manufacturing and operations, and, of course, retail and hospitality professionals. We would love to have you share your talents with us! Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar. Tommy Bahama products are also available at the country’s finest retailers, including Nordstrom and other specialty retailers and TommyBahama.com ships to over 100 countries. Additional stores will be opening this year. More information, please visit www.tommybahama.com.

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