Responsibilities
- Develop and maintain front-end (React/NextJS, Tailwind CSS) and back-end (Node/NestJS, PostgreSQL, DynamoDB, Prisma ORM) solutions.
- Develop and optimize marketing automation workflows, including pixel tracking, lead scoring, UTM tracking, and CRM integrations.
- Ensure seamless integrations between web properties, ad platforms (Google Ads, Meta, LinkedIn), and analytics tools (Google Tag Manager, PostHog, Amplitude).
- Automate marketing and web workflows to enhance efficiency and reduce manual effort.
- Optimize SEO, performance, and conversion rates (CRO) across web properties.
- Ensure website security, session management, and authentication protocols.
- Implement and improve analytics, performance tracking, and A/B testing to drive data-driven decisions.
- Collaborate cross-functionally with Product, Marketing, and Growth teams to align web initiatives with company goals.Implement A/B testing infrastructure and performance tracking to support data-driven decisions.
Requirements
- Bachelor’s degree in Computer Science, Engineering, or a related field.3+ years of experience in web development, including hands-on experience with Typescript, Node.js, and SQL/NoSQL databases.
- Strong knowledge of React/NextJS, Tailwind CSS, and responsive web design.
- Solid understanding of web security, authentication, and best development practices.
- Expertise in web performance optimization, automation, and scaling digital experiences.
- Experience leading teams, mentoring developers, and fostering an engineering-first culture.
- Expertise in lead scoring models, behavioral tracking, and predictive analytics to enhance demand generation efforts.
Bonus Points
- Experience with marketing automation, personalization, and CRO strategies.
- Experience with MarTech stacks and automation tools to optimize digital marketing operations.
- Familiarity with DevOps, cloud infrastructure, and API integrations.
- Hands-on experience with data-driven growth strategies and A/B testing.
- Strong analytical mindset, leveraging data to refine UX, conversion paths, and web automation
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What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
