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Artificial Intelligence • Financial Services
Own paid user acquisition strategy and execution across search, paid social, and emerging channels. Manage a $1M+ annual budget, optimize campaigns and conversion funnels, run landing-page and creative tests, analyze attribution and performance data, and report on CAC, CPA, ROAS, and LTV:CAC. Partner with product, data, lifecycle, and creative teams while expanding the acquisition roadmap and managing agencies or vendors.
