Responsibilities
Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
Conduct SEO audits of client website performance
Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.
Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.
Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
Diagnose and resolve organic traffic and SEO issues
Set up proper performance tracking on-site domains
Implement Google Search Console and Google Analytics
Inform client services and web team of algorithm updates and SEO news
Advise on best practices around domain, sub-domains, and site architecture
Provide expertise as needed for complex SEO problems/opportunities
Other responsibilities as assigned.
Technical Skills
Lead technical SEO audits to identify and prioritize issues related to crawlability, indexability, site speed, rendering, and mobile-friendliness.
Collaborate with development teams to implement complex technical SEO recommendations, including schema markup, hreflang tags, canonicalization, and XML sitemaps.
Conduct in-depth analysis of website architecture and provide recommendations for optimizing site structure, internal linking, and URL parameters for SEO performance.
Develop and implement strategies for international SEO, including managing hreflang attributes and understanding geo-targeting considerations.
Stay abreast of emerging technical SEO trends and algorithm updates, translating them into actionable strategies and recommendations for clients.
Oversee the technical aspects of website migrations, redesigns, and platform changes to ensure minimal impact on organic search performance.
Experience with JavaScript SEO and understanding how search engines crawl & LLM and render dynamic content.
Demonstrate curiosity and expertise in how AI and LLM influence SEO strategy and search behavior and proactively apply these insights to enhance client deliverables.
Optional: Utilize server log file analysis to gain insights into how search engines crawl and interact with the website.
Experience and Education
B.A. or B.S. degree is required
French and English proficiency
5-8 years of progressive SEO experience with a digital marketing agency or in-house team
Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites
Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities
Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org
Proficiency and knowledge of web development best practices and processes (code ability is not required)
Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions
Experience with HubSpot or marketing automation platforms preferred yet not required
Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies
Experience presenting to clients or executive-level team members preferred
Excellent writing skills and a strong understanding of best practices for SEO-friendly content
Proficiency in Google Suite
Experience working remotely in similar roles is strongly preferred
Skills Required
- B.A. or B.S. degree
- 5-8 years of progressive SEO experience
- Proficiency in Google Analytics and SEO tools
- French and English proficiency
- Experience presenting to clients or executive-level team members
- Experience with HubSpot or marketing automation platforms
What We Do
All Systems, Grow. Get the most out of your full customer lifecycle with SmartBug Media, a full service digital agency creating resilient growth in every phase to deliver predictable growth for your organization. We Know Where You Grow from Here. We empower you to leverage the tools you're already using while introducing you to cutting-edge revenue and predictable revenue-generating strategies. Backed by deep technical expertise, SmartBug is ready to skyrocket your company. Unmatched Expertise, Uncompromising Quality. We don't throw around the word “expert” lightly. Our team is composed of industry veterans who've honed their technical and strategic skills from top-tier universities and globally-renowned brands. With us, you collaborate with experienced professionals unmatched anywhere else. For over 15 years, we've not only mastered HubSpot, earning Partner of the Year twice and Elite Solutions Partner status. We have also established ourselves as a Klaviyo Master Elite partner, Google Premier partner, and proud Shopify partner. But we aren't about titles—it's our proven success, reflected in 500+ 5-star reviews, that speaks for our commitment to success. Now is the time to grow with SmartBug.
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