Freelance - Senior Brand Designer

What is Finary?

Our mission is to change how money can work for you. We're building the one-stop shop for investing, where you can track your assets, manage your budget, invest, and learn, giving power back to investors. Mounir launched Finary in 2021, and we've since crossed 1,000,000 users. We ship cutting-edge products with touches of delight, and we care deeply about experience, performance, and ease of use.

Why now?

A new generation of investors is emerging: ambitious and involved. Money is no longer taboo, and the pension system is under tremendous pressure. We see a world where investing empowers everybody to live the life they've always dreamt of. To fuel that, we raised a €25M Series B in September 2025, backed by PayPal Ventures, Hedosophia, Y Combinator, and Speedinvest, alongside world-class founders and operators like Steve Anavi & Alexandre Prot (Qonto), Matthieu Rouif (Photoroom), Eric Demuth (Bitpanda), Axel Weber (former UBS Chairman), and Harsh Sinha (CTO at Wise). There's never been a more exciting time to join.

What we offer

We hire people who lift the team's ceiling: A-players who are as kind as they are demanding. We move fast, aim high, and treat ownership as the default. Our culture is direct, transparent, and built on radical candor. We challenge each other openly, then commit. It's demanding and not for everyone, but if you want to raise the bar every day alongside equally driven teammates, this is the place.

And we don't hedge on this. We believe AI fluency is the single most important skill of the next decade, and it's a real bar here, not a buzzword. Everyone at Finary has rebuilt how they work around AI. It's the first reflex, not a side experiment. If reaching for AI before you reach for the old way isn't already second nature, this won't be the right fit. If it is, you'll be surrounded by people pushing that frontier every day.

Read more about our values here.

What you can expect

• A high-performing team: work with A-players across every discipline, in an environment that challenges you and helps you grow fast.

• Ownership from day one: freedom, responsibility, and trust. We hire for talent and get out of the way.

• Impact that matters: build a product that helps people take control of their financial future.

• A hybrid setup: teammates across France and Europe, meeting in person in Paris six times a year.

• Competitive compensation: a package aligned with your experience and impact.

What we don't care about

• Your degree or your school. We care about what you bring to the team.

• Ping pong tables, free laundry, or trendy perks. We focus on what truly matters.

Help scale a brand that's already loved. Finary is looking for a Senior Freelance Brand Designer to support our Growth, Marketing, Content, and brand needs on a part-time contract basis.

We are looking for a senior freelance partner who can support us approximately 2-3 days per week, with flexibility depending on campaign, launch, and business needs.

You will own Finary’s brand design across Growth, Marketing, Content, and key product-adjacent moments, shipping the assets teams need while building the systems that make everyone faster. From paid ads and social visuals to YouTube thumbnails, email assets, landing page visuals, iconography, illustrations, and motion, you will ensure Finary shows up consistently, clearly, and on time.

This is craft at speed. You’ll work across high-visibility launches, campaigns, events, and everyday touchpoints, building templates, components, and guidance that scale without going stale. You’re comfortable with deadlines, production constraints, and the reality that great systems enable great work at pace.

We are looking for someone who can do more than execute requests. You should combine strong visual craft with a strong understanding of marketing, growth, performance creative, UX writing, and brand systems. You should be able to understand the objective behind a brief, propose strong creative directions, connect visual decisions to acquisition, conversion, and campaign performance, and help us ship high-quality brand and marketing assets with more speed, consistency, and impact.

You fold AI into your workflow to prototype faster, automate smarter, and explore further. You understand how visuals, messaging, and copy work together. You push the work until it’s sharp, then ship.

We're making investing clearer, more accessible, and more trustworthy. You'll own the brand system that makes it possible, and ship the work that brings it to life.

• Design across key brand moments: product launches, campaigns, events, and moments we haven’t defined yet

• Create and ship marketing and content assets such as paid ads, performance creative, social media visuals, YouTube thumbnails, email/newsletter assets, landing page visuals, event kits, merch, hero assets, iconography, illustrations, and motion

• Build and evolve a practical brand system, including reusable Figma templates, campaign layout systems, social and ad templates, reusable components, iconography, illustration, motion guidance, and practical brand rules that increases speed and consistency without going stale

• Drive high reuse by helping Growth, Marketing, and Content ship assets faster by increasing reuse of approved templates and modules instead of creating net-new work each time

• Help develop and contribute to clear and usable brand guidelines and documentation that help teams create more consistent work

• Develop campaign concepts and creative directions, not only final production assets

• Bring proactive creative input to briefs by asking the right questions, proposing options, and connecting visual decisions to campaign goals

• Manage timelines and feedback loops to keep projects moving and quality high

• Support acquisition and conversion goals by connecting creative decisions to audience needs, campaign performance, and performance feedback

• Use AI tools where useful to accelerate exploration, copy iteration, production, prototyping, and creative execution

• You care deeply about clarity, elegance, and reducing noise. Your work elevates through subtlety, not spectacle. You know when to break things and when not to. You ensure brand and marketing work feels cohesive with Finary’s broader product experience

• 4+ years of experience in brand design, ideally at top-tier startups or studios

• A portfolio that shows strong visual taste, brand systems work, and the ability to execute at a high level across mediums

• System-minded builder who likes fast loops, high craft, and measurable impact as an IC

• You have strong brand design craft and a high bar for visual quality

• You understand how visuals, messaging, and copy work together

• You can connect creative decisions to acquisition, conversion, and campaign goals

• You’ve used AI tools in your creative process, whether for production, prototyping, or experimentation

• You can work independently from a brief and bring proactive options rather than waiting for exact instructions

• You communicate clearly and can explain the rationale behind your design decisions

• You are collaborative with Growth, Marketing, Product, Content, and Design teams. Low ego, high standards.

• English mandatory; EU/UK location within ±2h CET
  

• Arrangement: Freelance contract

• Commitment: Approximately 2-3 days per week, with flexibility based on campaign needs

• Target day rate: €350 - €550 depending on experience

• Location & Language: English mandatory; EU/UK location within ±2h CET

Tell us why you want to join Finary. Share with us what excites you about our mission and how you will contribute. Make your first impression count.