Remote Freelance : Hubspot + Marketing Strategy Manager

About the Marketing Manager position

We are looking for a flexible, versatile, enthusiastic marketer who will be responsible for growing inbound sales channels.

Marketing Manager responsibilities are:

• Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization

• Own the implementation of marketing campaigns from start to finish

• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

• Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.

• Take charge of marketing budget, ensuring that funds are invested and allocated wisely.

• Measure and report performance of marketing campaigns

• Gain insight from reported performance, and assess this against company goals.

• MUST BE ADVANCED strategist with Hubspot

Marketing Manager requirements are:

• BS/MS degree in marketing or a related field

• Demonstrable experience in marketing, coupled with the desire and potential to learn

• Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Experience in setting up and optimizing Google Adwords campaigns

• Numerically literate; can:

  • Understand and interpret metrics

  • Process figures

  • Interpret and process spreadsheets

  • Comfortably manipulate numbers

• Good taste, a sense of aesthetics and a love for great copy and witty communication

• Up-to-date with the latest trends and best practices in online marketing and measurement