Freelance Content Strategist

Freelance Content Strategist (20 Hours per Week)

We’re hiring a Freelance Content Strategist who will assist us with the strategy, development, and execution of content strategy and content design across multiple platforms for our clients.

In this role, you’ll collaborate with our user experience, editorial, design, search, and development teams, to provide strategic counsel and data-driven insights throughout the full project lifecycle. Sound like you? Keep reading!

Our 130-strong group of mobile and digital experts doesn’t just preach about the transformational power of technology; we make it a reality by turning out everything from Enterprise website redesigns to mobile apps and experiential digital projects. No fluff, no gimmicks—just getting stuff done. Recognized for punching far above our weight in terms of both quality and growth, we’re seeking believers and achievers who greet every new opportunity with energy and enthusiasm.

About You

You have experience working on projects from pitch or ideation through flawless execution. You are a connector of people and solicitor of ideas, comfortable crafting and leading client and a proactive, solution-oriented, and collaborative practitioner. You are part wordsmith extraordinaire, part analytic thinker with an insatiable desire for solving our clients’ complex business challenges. You have a strong background in website content strategy, site architecture, user-centered design, and editorial strategy and should be comfortable working with cross-functional teams. You’ll love this role if you find joy in whizzing around complex spreadsheets, can simplify the complex and provide concise recommendations for busy, high-profile clients, and know enough to be dangerous as you speak the second language of SEO, UX, and Analytics with your cross-functional counterparts. You should be accountable for all aspects of content strategy deliverables on smaller and large-scale account(s) alike ranging from content audits, strategic frameworks, taxonomies—and everything in between.

Position Requirements

• Partner with content creators to ensure work falls in line with the content strategy: on-brand and consistent in terms of style, quality, and tone of voice
• Collaborating extensively with analytics, search, UX, design, and engineering/development partners, both internally & externally
• Edit copy from copywriters to ensure it falls in line with the content strategy
• Liaise with UX designers on crafting wireframes and content models (skeletons) using Figma or Miro real-time and offline via annotations
• Conduct quantitative and qualitative content analysis on current sites, both owned and competitors
• Configure and manage content inventories and audits
• Create content templates, outlines, and summaries incorporating metadata
• Analyze site data for user paths and top-level content trends
• Identify opportunities for increased site findability and accessibility
• Creating navigational models and website taxonomies for large, Enterprise clients
• Working within a modular and component-based framework or content management system

About The Flipside Group

The Flipside Group is an award-winning creative agency that creates best-in-class digital experiences for some of the world’s biggest global brands. As part of the Weber Shandwick Collective, we enjoy the best of both worlds—a small, tightly knit team backed by a vast global network. The Weber Shandwick Collective is a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

NYC Salary range: $50.00 - $55.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

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