Franchise Sales Executive

Posted Yesterday
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Birmingham, West Midlands, England, GBR
In-Office
Mid level
eCommerce • Food • Information Technology • Software
The Role
Drive new franchise acquisition and grow revenue from existing franchise partners by selling the Foodhub ecosystem. Conduct regular client visits, identify upsell opportunities, ensure platform adoption and GMBP positioning, resolve operational issues, and maintain CRM pipeline and market intelligence to meet monthly and quarterly sales targets.
Summary Generated by Built In

New Franchise Acquisition - Identify and approach franchise takeaways and restaurant chains within the assigned territory - Present and sell the Foodhub ecosystem (online ordering, apps, POS, payment solutions, etc.) - Build strong relationships with franchise owners and decision-makers - Achieve monthly and quarterly sales targets

Existing Franchise Growth & Upsell - Visit existing franchise clients regularly to identify upsell opportunities - Promote upgrades (enhanced features, marketing tools, app adoption, payment solutions, etc.) - Drive increased usage and revenue from current franchise partners

Client Health Check & Retention - Conduct regular health checks on franchise accounts - Ensure smooth operations and resolve any issues impacting performance - Work closely with internal teams to improve client experience - Maintain strong client relationships to reduce churn

Platform Adoption & Compliance - Ensure franchisees actively use their Foodhub ordering page and main website - Monitor and push for increased order volumes through Foodhub channels - Ensure Foodhub is set as the primary platform on franchisees’ Google Business Profile (GMBP) - Guide clients on best practices for maximizing visibility and conversions

Market Intelligence & Reporting - Provide regular feedback on competitor activity and market trends - Share insights from the field to improve product and sales strategy - Maintain accurate records of visits, opportunities, and pipeline in CRM systems.



Requirements
Proven experience in field sales, B2B sales, or franchise sales (F&B; or SaaS preferred) - Strong communication, negotiation, and relationship-building skills - Ability to work independently and manage a field-based schedule - Results-driven with a strong focus on targets and growth - Familiarity with digital ordering platforms, POS systems, or restaurant technology is a plus

KPIs / Success Metrics -

Number of new franchise accounts acquired - Revenue generated from new and existing clients - Upsell conversion rate - Client retention and

satisfaction levels - Adoption rate of Foodhub ecosystem (apps, website, GMBP positioning) - Field activity (visits, meetings, pipeline updates)


What Success Looks Like -

Strong penetration into franchise networks - Increased order volume through Foodhub platforms - High engagement and satisfaction across franchise clients - Foodhub positioned as the primary digital channel for franchise partners




Benefits
  • 33 days annual leave per year (including public holidays)
  • Option to purchase up to 5 additional annual leave days
  • UK-based role with extensive international exposure
  • Pension scheme
  • High-impact leadership role within a global EPOS-led hospitality technology business
  • Guaranteed day off on your birthday


Skills Required

  • Proven experience in field sales, B2B sales, or franchise sales
  • Experience in F&B or SaaS franchise sales
  • Strong communication, negotiation, and relationship-building skills
  • Ability to work independently and manage a field-based schedule
  • Results-driven with a strong focus on targets and growth
  • Familiarity with digital ordering platforms, POS systems, or restaurant technology
  • Experience using CRM systems and maintaining accurate pipeline records
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The Company
1,259 Employees

What We Do

Foodhub is a leading provider of EPOS software and online ordering solutions for takeaways and restaurants, operating as an online platform for ordering food products and a food delivery service.

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