The Franchise Marketing Manager will play a critical role in supporting franchise-level marketing success across the i9 Sports system. This role serves as the bridge between national marketing strategy and local execution, helping Area Developers (ADs) maximize growth through CRM strategy, local marketing support, digital marketing enablement, and training. This individual will be the internal subject matter expert on HubSpot and lifecycle marketing, while also partnering closely with franchisees, Franchise Business Coaches, and internal teams to improve marketing performance, adoption, and execution across the network. The ideal candidate is equal parts strategic thinker, operator, educator, and relationship-builder - someone who enjoys solving problems, optimizing systems, and helping franchisees succeed.
Core Responsibilities
Franchisee Marketing Support
- Provide hands-on local marketing support and consultation to Area Developers, helping them drive registrations and business growth.
- Advise franchisees on:
- Grassroots marketing strategies
- Local partnerships and community activation
- Marketing technology troubleshooting
- Local marketing budget allocation and best practices
- Support local paid media adoption and help franchisees understand marketing performance.
Training & Franchise Enablement
- Lead and facilitate Phase I Marketing Training for new franchise owners and key stakeholders.
- Develop and maintain:
- Marketing playbooks
- Training materials
- Process documentation
- Best practice resources
- Partner closely with Franchise Business Coaches (FBCs) to reinforce local marketing execution and ensure alignment with national strategy.
Franchise Alignment & Enablement
- Ensure national marketing strategies translate effectively at the local level
- Support adoption of the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives
- Maintain franchise trust through clear expectations, consistent communication, and practical tools
CRM, HubSpot & Lifecycle Marketing
- Serve as the subject matter expert for HubSpot, overseeing CRM best practices, audience segmentation, database management, workflows, and campaign optimization.
- Develop, execute, and optimize email marketing campaigns, including:
- Automated workflows
- Nurture sequences
- Retention and win-back campaigns
- One-time promotional communications
- Monitor campaign performance and deliver actionable recommendations to improve engagement, conversion, and retention.
- Partner with internal stakeholders to ensure accurate data flow, system integrations, and platform adoption.
Reporting & Analytics
- Manage reporting and analytics related to:
- National CRM performance
- Franchise-level HubSpot adoption
- Campaign engagement and conversion metrics
- Data integrity and system health
- Identify trends, gaps, and opportunities to improve marketing effectiveness across the system.
- Help maintain dashboards and reporting to support visibility into performance.
Strategic Marketing Support
- Contribute to long-term marketing strategy planning and continuous improvement initiatives.
- Help identify opportunities to improve franchisee adoption, operational efficiency, and customer experience.
- Support cross-functional initiatives related to registration growth, retention, and franchise marketing scalability.
Skills & Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 4–7+ years of experience in marketing, franchise marketing, CRM, or lifecycle marketing
- Strong experience with HubSpot
- Experience supporting multi-location, franchise, or distributed business models (required)
- Strong understanding of:
- CRM and email marketing strategy
- Audience segmentation and automation
- Marketing analytics and reporting
- Local marketing and grassroots activation
- Excellent communication, training, and relationship-building skills
- Highly organized with strong project management capabilities
- Ability to thrive in a fast-paced, collaborative environment
- Highly collaborative, organized, and adaptable
- Passion for youth development, sports, and mission-driven brands preferred
What Success Looks Like
- Increased franchise adoption of marketing programs and best practices
- Improved HubSpot utilization and campaign performance
- Stronger retention, engagement, and lifecycle marketing performance
- Increased franchisee confidence in local marketing execution
- Clear, scalable marketing processes and training resources across the system
#yebspo
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 4-7+ years of experience in marketing, franchise marketing, CRM, or lifecycle marketing
- Strong experience with HubSpot
- Experience supporting multi-location, franchise, or distributed business models
- Strong understanding of CRM and email marketing strategy
- Excellent communication, training, and relationship-building skills
What We Do
Youth Enrichment Brands builds communities where children discover confidence, resilience, and joy. Founded in 2020, Youth Enrichment Brands is the nation’s leading youth activities platform, offering camps, leagues, classes, schools, and other programs. Our companies provide fun, enriching experiences to over a million children each year worldwide.
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