Franchise Business Consultant (FBC)

The Franchise Business Consultant (FBC) supports Master Franchise and Direct Franchise partners across Brazil and the U.S. by providing operational guidance, financial coaching, and training to drive performance while ensuring alignment with Gold’s Gym global standards. This role requires fluency in English and Portuguese (Spanish is a plus!) to effectively collaborate across diverse markets in the region. The FBC conducts regular market visits, virtual consultations, and leads both in-person and online training sessions. This role is remote based out of the U.S. with frequent travel throughout Brazil & US based locations—up to 50% or more—is required.

Franchise Support & Coaching

· Serve as the primary operational liaison for Master Franchise and Direct Franchise owners, offering consultative support on day-to-day operations, financial performance, leadership development, and member experience.

· Build strong, collaborative relationships across culturally and linguistically diverse markets, ensuring business strategies align with Gold’s Gym standards while adapting to local market needs.

· Conduct regular check-ins and annual in-person site visits with each franchise location in the assigned Brazil and U.S. territories.

· Provide guidance and resources to drive operational excellence and regional growth.

· Leverage KPI benchmarks, and digital platforms to monitor and support franchise performance.

Training & Leadership Development

· Develop and deliver in-person and virtual training sessions in Portuguese and English for franchisees and their teams, focusing on operational efficiency, member experience, and profitability.

· Facilitate webinars, learning sessions, and peer collaboration forums to promote continuous learning and knowledge sharing in the Brazil and assigned U.S. market.

· Lead onboarding programs for new franchisees and gym leaders, providing a strong foundation in Gold’s Gym systems, standards, and growth strategies.

· Champion the rollout of corporate initiatives, tools, and new programs, ensuring cultural adaptation and consistent adoption across locations.

Operational Evaluations & Brand Standards

· Perform standardized gym evaluations, operational audits, and brand assessments.

· Ensure all Brazil and U.S. based locations remain compliant with system standards, brand guidelines, and operational policies.

Strategic Business & Financial Planning

· Review and interpret financial reports (P&Ls, balance sheets, KPIs) to identify trends and coach franchisees on strategies for profitability and operational improvement.

· Assist with strategic planning, forecasting, and staff planning tailored to the Brazil & U.S. based regions.

Market Insights & System Collaboration

· Conduct annual market reviews and monitor competitive activity in each territory.

· Share benchmarking data, performance insights, and market intelligence with both franchisees and internal teams.

· Collaborate cross-functionally with marketing, technology, and development teams to align Brazil & U.S. field strategies with broader corporate objectives.

· Fluency in English and Portuguese is required. Spanish is a plus.

· 3 to 5 years of experience in franchise operations, business consulting, or multi-unit fitness/hospitality management.

· Bachelor’s degree in Business Administration, Management, Exercise Science, or a related field preferred.

· Proven ability to lead both in-person and virtual training programs in multiple languages.

· Strong knowledge of fitness industry operations, financial drivers, and customer experience best practices.

· Exceptional communication, facilitation, and coaching skills, with a high degree of cultural intelligence.

· Basic knowledge of gym technology platforms is a plus.

· Willingness and ability to travel up to 50% or more across Brazil & U.S. based locations, including overnight travel and weekends when necessary.

Preferred Attributes

· Passion for fitness, health, and wellness.

· Experience supporting international franchise or multi-unit business models, particularly in Brazil & the U.S.

· Strong presence and confidence when leading groups and delivering training in culturally diverse environments.

· High level of business acumen, adaptability, and emotional intelligence.

· Familiarity with Gold’s Gym tools, systems, or service providers.