Fractional Sales & Marketing Lead

Max Retail · Fractional engagement with a path to a full-time VP of Sales & Marketing role

Max Retail is a cutting-edge technology platform enabling independent retailers and brands to sell their excess inventory online effortlessly. Our mission is to become the largest supply chain that holds no inventory, providing a seamless connection between supply and global demand. 

Max Retail has an established revenue operation, proven sales playbooks, and the rev ops infrastructure and systems to support them. We are looking for a senior sales and marketing leader to optimize and scale the demand engine for the supply side of our marketplace, the independent retailers who supply inventory.

This role is structured as a fractional engagement to start, with a clear path to a full-time VP of Sales & Marketing role for the right person.

Develop product-led growth. Build product-led acquisition and activation motions that reduce customer acquisition cost and shorten time-to-value on the supply side of the marketplace. This is a hands-on engagement. You will execute directly in the channels and work alongside our marketing, sales, and rev ops teams, not direct from the sidelines.

Optimize our existing acquisition channels. Take the channels already driving supply (independent retailer) acquisition and improve their volume, performance, conversion, efficiency, and cost measured against CAC, LTV, and payback by channel.

Identify and create new channels. Find, test, and stand up net-new acquisition channels on supply, validating each against the same economics before scaling.

Own organic and AI-era discovery. Set the organic discovery strategy across SEO, generative engine optimization (GEO), and answer engine optimization (AEO), so that Max Retail remains discoverable across both conventional search and emerging AI-driven platforms.

Align with the existing sales motion. Partner with the sales and customer success teams to ensure the demand engine feeds a qualified, well-routed pipeline into the playbooks and systems already in place.

For the right person, this engagement is designed to convert into a full-time VP of Sales & Marketing role with broader ownership: accountability for leadership of the marketing and sales teams.The fractional period serves as the proving ground for that mandate.

You have scaled a marketplace. You have worked within or alongside a major marketplace organization and bring a deep understanding of two-sided dynamics, including liquidity, cold-start challenges, balancing supply and demand growth, and the distinct requirements of buyer and seller funnels.

You optimize and you build. You have measurably improved the performance of existing acquisition channels, and you have identified, tested, and stood up new ones; you know when to tune a channel and when to start a new one.

You can attract both businesses and consumers. You have built B2B acquisition motions targeting business customers and B2C acquisition motions targeting consumers, and you understand that they require different strategies, channels, and messaging.

You have grown SMB-focused sales teams. You have scaled sales teams that acquire small and mid-sized business customers directly relevant to our supply side, where the customer is an independent retailer and that experience positions you to grow into broader sales and marketing leadership as the role converts to full-time.

You are fluent in modern discovery. You bring proven expertise in SEO and active, demonstrated experience in GEO and AEO, reflecting a clear understanding of where discovery is heading.

You are a full-funnel, data-driven operator. You evaluate performance in terms of pipeline, conversion, CAC, LTV, and payback, and you are equally comfortable building a financial model and directing a campaign.

You are a leader who can both advise and build. You can set strategy and guide an existing team in a fractional capacity, and step into full leadership, including hiring, developing, and retaining talent as the role converts.

• 8+ years in sales, marketing, or demand generation, with at least 3 years in a senior leadership capacity.

• Background in ecommerce, retail tech, or consumer marketplaces.

• Direct experience at or with a major two-sided marketplace.

• Proven track record optimizing existing acquisition channels and creating new ones, across both B2B and B2C (or B2B2C) audiences.

• Demonstrated experience growing or scaling sales teams that acquire the SMB market.

• Hands-on command of SEO and working fluency in GEO and AEO.

• Strong product-led growth experience.

• Fluency in modern sales and marketing tooling (HubSpot, Klayvio, attribution platforms, SEO/SEM tools) and a track record of ROI-based decisions on spend and headcount.

• Availability for a fractional engagement with the intent and ability to convert to full-time.