Fractional Performance Marketing Manager

Hiive is redefining how private companies and their shareholders access liquidity. Through its institutional-grade platform, Hiive brings together buyers, sellers, and issuers to facilitate secondary transactions in venture-backed, pre-IPO companies, introducing efficiency, transparency, and standardization to an otherwise opaque asset class.

Recognized as one of Canada’s fastest-growing companies and backed by leading U.S. investors, Hiive is profitable, well-capitalized, and building a high-performance team to meet growing demand and pursue new market opportunities.

Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us!

As a Fractional Performance Marketing Manager at Hiive, you will own our paid search acquisition engine and support our paid social campaigns. You'll design, launch, and optimize campaigns, while developing the infrastructure, measurement frameworks, and creative feedback loops that accelerate Hiive's paid spend from $xM to $xxM while maintaining a high ROAS. This is a hands-on role with meaningful ownership.

In this role, your responsibilities would include:

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit and LinkedIn.

• Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment.

• Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution.

• Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly.

• Report on performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation.

• Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience.

Required skills:

• 5+ years of hands-on performance marketing experience, with direct ownership of paid search (Google Ads/SEM) and paid social (Meta, LinkedIn) campaigns.

• Experience managing multi-channel paid budgets with accountability for ROAS, CPA, or pipeline contribution.

• Comfortable pulling and interpreting data and translating it into clear budget and creative recommendations.

• A builder mindset with a drive to constantly create new tools and processes that accelerate your work.

• A habit of keeping up with changes in technology, Google algorithm shifts, and other developments that shape the way you work.

Preferred skills:

• Familiarity with B2B or ABM-style paid campaigns targeting financial advisors, family offices, or institutional audiences.

• Working knowledge of data analysis tools like Omni, Looker, PostHog, Tableau, etc.

• Experience in fintech, financial services, or a regulated industry, or marketing to an affluent/professional audience.

As a fractional consultant, the following benefits will not apply to you.

Compensation, Benefits & Perks:

• Highly competitive salary commensurate with experience and contribution.

• Opportunity to participate in ownership of a rapidly growing company through our employee stock option plan.

• Comprehensive 100% employer-paid health & dental premiums and a Health/Personal Spending Account for Canadian employees. (An employer-subsidized benefits program is available for US-based team members).

• If you are based in Vancouver, enjoy a dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.

• Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.

• An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Women’s Network events.

• Significant opportunities for growth into team leadership and management roles.

• Entrepreneurial culture and a small and dynamic team.

• Sponsorship, immigration, and relocation for exceptional candidates.

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.

AI, automated tools, and applicant privacy notice:

As part of our recruitment and hiring process, Hiive may use automated tools, including artificial intelligence (AI), to assist in screening applications, evaluating candidate qualifications, and supporting interview processes. These tools are designed to support and inform human decision-making and are not used as the sole basis for any employment decision.

We may collect, use, and analyze personal information you provide in connection with your application, including generating insights or inferences to assess job-related qualifications. This information is used for recruitment, evaluation, and compliance purposes in accordance with applicable law.

We take reasonable steps to evaluate and monitor our hiring tools and practices to promote fairness, consistency, and non-discrimination. Where required by applicable law - including in Ontario, Quebec, New York City, Illinois, and California - we conduct or rely on assessments such as bias audits, honor rights related to automated decision-making, and provide additional disclosures on request.

Depending on your location, you may have certain rights with respect to your personal information and the use of automated processing, including the right to request access to, correction of, or deletion of your information, or to receive additional information about our data practices. We honor such rights where required by applicable law.

For accommodation requests or questions about this notice, contact [email protected].