Fractional Head of Sales

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between.

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We have no sales team today, but we will be building and scaling a team quickly this year. We're looking for a Fractional Head of Sales who can build our founding Sales team in support of a founder-led sales motion.

Specifically, you'll:

• Oversee the AE hiring process

  • Define what a great founding AE profile looks like for our startup

  • Help interview candidates

• Build the AE onboarding plan, 30/60/90 day goals, and KPIs for each hire

• Coach our AEs - listen to sales calls, and give feedback

• Help define our revenue targets, and from that our hiring plan

• Build our sales processes, and help choosing the right software tooling

• Act as a thought partner to our founder / CEO, who will be owning the sales process

• Been a CRO or VP Sales for other SaaS startups and grown them from < $1MM ARR to $10MM+ ARR

  • If your Sales leadership work is primarily for companies outside of this revenue growth range, we won't be the right fit

• Sold mid-market or enterprise SaaS with ACVs of at least $50K - $100K+

• Significant management experience, hiring founding AEs, coaching them, and setting ambitious targets

• Comfortable working on an hourly basis (not retainer or commission), tracking your hours, and moving with efficiency

• Based in the USA or Canada only

• Been a former founding AE

• SaaS experience in data, analytics, observability, or anything AI-related

We offer competitive pay based on the market and where you’re located. The salary ranges in our job postings are intentionally wide because they need to cover both U.S. and international candidates. Our final offer will depend on things like your experience, skill set, and location.