This is a remote position.
Scalable Marketing Elements: Build and implement marketing systems and assets that are "plug-and-play," ensuring they can be efficiently deployed across an increasing number of stores as the group grows.
Multi-Store Experience: Apply proven strategies from previous experience in managing/marketing multi-outlet brands to ensure consistency and national impact.
Modern Digital Strategy: Leverage Google platforms (SEO/SEM) and Social Media algorithms to ensure the brand maintains a dominant competitive position.
Clear Implementation Steps: Move beyond high-level ideas to provide clear, documented steps for the rollout of every campaign or strategy.
Success Monitoring: Establish metrics to monitor the success of all marketing activities, ensuring data drives future decision-making.
HO Structure Audit: Determine the optimal balance for the Head Office, identifying which functions should remain "in-house" (e.g., core design/culture) and which should be "outsourced" to specialist agencies for maximum ROI.
Strategic Sounding Board: Act as a "truth-teller" to the Founder, providing 100% honest feedback regarding team performance, hiring, and brand direction.
Requirements
- South African citizen.
- Fluent in English and Afrikaans.
- Relevant qualification, BComm in Marketing or Business Management, Business Science (B.Bus.Sci) or MBA or solid Marketing Metrics/Analytics Certification/ Google Analytics (GA4) Certification highly beneficial
- Extensive experience in the food, beverage, or hospitality industry is essential.
- Proven track record in defining brand identity, customer personas, and ROI-led marketing structures.
- Ability to develop tangible marketing tool-kits and annual plans that support franchise owners at a store level.
- Experience in managing high-level stakeholder partnerships and brand collaborations.
- A focus on measured performance, structure, and 100% transparency in reporting.
Benefits
Skills Required
- BComm in Marketing or Business Management, Business Science (B.Bus.Sci) or MBA or solid Marketing Metrics/Analytics Certification/ Google Analytics (GA4) Certification
- Extensive experience in the food, beverage, or hospitality industry
- Proven track record in defining brand identity, customer personas, and ROI-led marketing structures
- Ability to develop tangible marketing tool-kits and annual plans that support franchise owners at a store level
- Experience in managing high-level stakeholder partnerships and brand collaborations
- A focus on measured performance, structure, and 100% transparency in reporting
What We Do
RecruitMyMom is a South African recruitment agency specializing in placing skilled women, particularly professional mothers, in permanent, contract, freelance, and fractional roles. They connect local and global businesses with top-tier talent and focus on the economic empowerment of women.
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