Fractional CMO — B2C
LearnTastic · Fractional / Part-Time Engagement
Location: Remote (Should be based out of USA)
About the Role
LearnTastic is hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.
Key Responsibilities
Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap
Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention)
Own B2C brand identity, positioning, and messaging across web, email, and campaigns
Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships
Own core B2C metrics — CAC, LTV, conversion, retention — and report against them
Direct and manage external agencies/vendors currently in flight
Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct
Requirements
EdTech experience required — direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable)
Proven track record leading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateau similar to LearnTastic's)
Demonstrated success shifting a business from paid-led to organic-led acquisition
Strong brand/positioning background, with hands-on (not just delegated) execution ability
Prior fractional or interim CMO experience strongly preferred
Comfortable working lean — this is a hands-on operator role, not a pure strategist seat
Nice to Have
PLG (product-led growth) experience
AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation)
Experience managing multiple external agencies simultaneously
Engagement
Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.
Skills Required
- Direct EdTech experience in online education, certification or compliance training, or an adjacent regulated-learning vertical
- Proven experience leading a B2C subscription or SaaS marketing function through a comparable growth stage
- Demonstrated success shifting a business from paid-led to organic-led acquisition
- Strong brand and positioning experience with hands-on execution ability
- Prior fractional or interim CMO experience
- Product-led growth experience
- Fluency with AI-native marketing tools, including SEO, AEO, GEO, CRM, or lead-enrichment automation
- Experience managing multiple external agencies simultaneously
What We Do
Effective learning underpins all social growth. Learntastic offers world class, effective and expert led courses to power your future by harnessing technology. It’s one of the most trusted all-in-one platforms for regulatory approved online training and certification We strive to create extraordinary learning experiences through immersive course materials. Our in-demand skill courses intend to create a greater impact on the future of learning globally. Our wide range of solutions cater to individuals and organizations and can be learnt at one’s own pace. We have certified over 1 million students so far.
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