Founding Sales Development Representative

Posted 55 Minutes Ago
Be an Early Applicant
Hiring Remotely in Boston, MA, USA
Remote or Hybrid
Junior
Artificial Intelligence • eCommerce • Information Technology • Marketing Tech • Software
Mention Me is a MarTech scale-up that empowers brands to harness the exponential power of their fans.
The Role
The Founding Sales Development Representative will prospect and qualify new business opportunities, engage with decision-makers, and collaborate with teams to drive sales in the US market.
Summary Generated by Built In

Mention Me pride ourselves in providing end-end acquisition solutions to our customers through our leading AI-powered referral marketing solution and our AI-first micro influencer solution.

Backed by Octopus Ventures and Eight Roads, we’ve raised $32 million in funding since 2018.

Since 2013, our award-winning acquisition platform has driven over 9 million new customers, generating $3 billion in incremental revenue for our clients.

There’s a good chance you’ve already come across us while online shopping from ASOS, PUMA, Gymshark, Charlotte Tilbury, or any other of the 500+ global brands we work with.

Becoming a Mentioneer means you’ll be joining a driven team, with big plans, at a genuinely exciting time for our business.

Role Overview

We’re looking for a driven outbound-focused Founding SDR to own new business pipeline generation across the US market. This is an outbound-focused role responsible for prospecting into e-commerce brands that fit Mention Me’s Ideal Customer Profile, using a mix of targeted outreach and AI to personalise at scale.

Day-to-day, you’ll research target accounts, book and run qualification calls with senior marketing decision-makers, uncover pain points, and tailor Mention Me’s pitch accordingly. You’ll work closely with the London-based Sales, Marketing, and Partnerships teams on multi-touch campaigns, while keeping CRM data clean and continuously optimising your outreach for conversion.

As our founding US SDR, you won’t just be filling a quota — you’ll be helping us understand the US market, refine our messaging for American e-commerce brands, and lay the groundwork for a larger US sales presence.

Key Responsibilities
  • Proactively prospect and qualify new business opportunities through calls, emails, Apollo, and LinkedIn outreach — with a creative, persona-led approach that directly connects our offering to each prospect’s pain points.
  • Research and target high-potential ecommerce brands across the US that align with Mention Me’s Ideal Customer Profile.
  • Lead with insight: confidently introduce Mention Me’s suite of products and tailor your pitch to each prospect’s specific marketing challenges.
  • Book and run qualification calls with key decision-makers, uncover pain points, and set up high-quality meetings for our Account Executives.
  • Collaborate with the London-based Marketing, Partnerships, and Sales teams to build multi-touch campaigns and accelerate pipeline growth.
  • Act as Mention Me’s eyes and ears in the US market — feeding back intel on how American ecommerce brands talk about acquisition, referral, and growth.
  • Keep your CRM data spotless, track outreach metrics, and continuously optimise for better conversion rates.
  • Use AI tools to personalise outreach and operate efficiently at scale.
  • Meet and exceed monthly activity targets and qualified opportunity goals.

Requirements

We'd love to meet you if you:

  • Have at least 1 year of outbound SDR experience, with a proven track record of booking and converting qualified opportunities.
  • Have experience selling to ecommerce brands and understand the challenges faced by marketing and acquisition teams in that space.
  • Bring a true hunter mentality — motivated by targets, driven by growth, and never afraid to pick up the phone.
  • Have experience in SaaS, marketing technology, or agency environments.
  • Are solution-oriented: able to understand a brand’s challenges and position Mention Me’s offering as the answer.
  • Have excellent communication skills — articulate, persuasive, and engaging both in writing and on calls.
  • Are self-motivated and comfortable working autonomously in a fully remote role, collaborating with a team across time zones.
  • Are excited by the idea of being a founding hire and helping shape how Mention Me shows up in the US market.
Why Join Mention Me?
  • A market-leading product suite trusted by world-class brands
  • A fast-moving sales team where results and ambition are rewarded
  • A collaborative, supportive environment that values initiative and ownership

Skills Required

  • At least 1 year of outbound SDR experience
  • Experience selling to ecommerce brands
  • Experience in SaaS, marketing technology, or agency environments
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The Company
Boston, MA
150 Employees
Year Founded: 2013

What We Do

Mention Me is a MarTech scale-up that empowers brands to harness the exponential power of their fans. Since 2013, our Referral Engineering® approach has delivered more than $1.5bn in revenue for 500+ brands including Charlotte Tilbury, Farfetch, Benefit, 1stDibs and Puma. But it’s our people we’re really proud of. Our Referral Experts have unrivaled knowledge of what it takes to execute a powerful customer advocacy strategy. From getting technical to implementing optimization roadmaps and advising on customer psychology, they’ve got every base covered. Our vision to make every brand think advocacy-first is supported by our fast-growing partner network, including SAP, Klaviyo and Trustpilot. And we’re backed by Octopus Ventures and Eight Roads, having raised $32m in Series B funding since 2018. Now, we’re expanding into the US to further spread the word about the power of thinking advocacy-first, with our first US office in Boston. We’re changing the world of marketing, one Referral Engineering® program at a time. Join us. Discover more: https://www.mention-me.com/

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