Founding Sales Development Representative

Posted 17 Days Ago
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London, Greater London, England
In-Office
50K-80K Annually
Mid level
HR Tech • Information Technology
The Role
As a Founding Sales Development Representative, you'll set up the SDR function, drive top-of-funnel pipeline, and partner with teams to scale efforts. Responsibilities include high-volume outbound activities and building a strategic approach to generate qualified opportunities.
Summary Generated by Built In

We help companies get compensation right.

What we get paid at work has a massive impact on our lives, and it’s one of the biggest factors in hiring and retaining talent - and yet so many companies struggle to get it right. They simply have no choice but to rely on poor data and unsophisticated tools for their pay decisions.
That’s why we created Ravio.

We help many of the world’s most innovative and ambitious companies build stronger teams and reach their goals through better compensation. Our real-time data platform brings compensation into the modern age, tracking the market across all compensation types from salary to equity and benefits. We’re passionate about ensuring everyone is paid what they deserve, no matter their background or circumstances. We believe that when compensation is done right, everyone wins.

Ravio is growing fast, which means you can too. We’ve established ourselves as the European leader in our space serving more than 1,500 clients, and now have our sights set on becoming the global go to place for compensation data and tools for managing compensation.

Joining a startup and scaling it into a global product is one of the most challenging and rewarding experiences a career can offer. If that sounds exciting to you, you’re in the right place.
The Role

As a Founding Sales Development Representative you will join our Commercial Team, being responsible for setting up our SDR function from scratch, driving top-of-funnel pipeline, and partnering closely with the teams to test, learn, and scale what works.

Ravio has already established a strong product-market fit, and this role will focus on amplifying that success by owning our SDR motion. You will work directly with leadership, AEs, RevOps and Marketing to shape and refine our pipeline engine. Still, you will have a high level of autonomy and ownership, and we are looking to you to own creative testing, data-driven insights, and playbook ideas on what will drive top of funnel and set up the motion for success.

Being self-driven and highly people oriented is a must. You’ll be the first voice many prospects hear from Ravio, so you’ll combine high-volume, high-quality outbound activity (especially calling) with a personable, consultative approach that positions Ravio professionally and builds genuine interest.

This role is focused on building a repeatable outbound engine – from bringing your expertise, to experimenting with messaging and channels, and to creating and refining SDR playbooks – with the potential to grow into a senior or leadership position as the function scales. If you're looking to make an impact at a company poised for even greater achievements - this is the role for you!


What we’re looking for

  • Research, identify and approach potential customers in the tech industry in our key segments, with a strong focus on mid-market accounts

  • Execute high-volume, high-quality outbound activities (calls, emails, social) to generate qualified opportunities for our Account Executives

  • Partner closely with AEs to build targeted account lists, craft outreach strategies, and continuously refine our ideal customer profile

  • Test, iterate and document what works (and what doesn’t) across messaging, channels and cadences, helping to build an outbound playbook from scratch

  • Maintain clean, accurate records in HubSpot and report on key SDR metrics to inform strategy and prioritisation

  • Work cross-functionally with Marketing, RevOps and the wider Commercial team to improve campaigns, automate workflows and optimise conversion across the funnel

  • Represent Ravio as the “first face” of the company, providing a personable, consultative and professional experience to all prospects


Your Key Skills

  • Several years of experience as an SDR in B2B SaaS, consistently generating pipeline and working closely alongside AEs

  • A proven track record of outbound prospecting at scale, with strong phone presence and resilience in a high-activity environment

  • A creative, experiment-driven mindset, with the ability to quickly test, learn and adjust when something isn’t working

  • Strong analytical skills and a numbers-driven approach; you’re comfortable owning your metrics, reporting on performance and using data to improve

  • A natural, personable communication style that builds rapport quickly and represents the brand thoughtfully

  • Experience working cross-functionally (e.g. with Marketing, RevOps, Customer Success) and an interest in shaping how the SDR function operates

  • Ambition to grow your career by helping to build a function from the ground up, with potential to later step into a senior or leadership SDR position


What you’ll get:

  • The opportunity to be part of the early team of a category-defining company backed by a strong roster of world-class investors

  • An inclusive work environment characterised by a high degree of trust, respect and integrity

  • The ability to work closely with and learn from the company’s founders as well as a highly ambitious team of smart, mission-driven individuals

  • A high degree of autonomy and the opportunity for fast-tracked professional growth

  • While we’re very focused at work, we also know how to have fun in the process and don’t take ourselves too seriously

  • Competitive compensation (and we know what we’re talking about!) with significant upside potential for high performance. And company equity, of course.

  • An amazing benefits package for everyone, regardless of their role or level, including generous paid time off allowances as well as enhanced parental leave benefits


    Compensation & Benefits
    • Level P4

    • £50,000 - £80,000 base salary (70-115k OTE aligned with a high-impact SDR role, with uncapped variable potential)

    • Company ownership (everyone gets a meaningful equity stake in Ravio)

    • 37 days paid time off (25 days holiday + 4 wellness day + 8 public holidays)

    • Up to 6% pension matching scheme

    • £60 a month wellness allowance (Invest in your physical wellbeing, on us)

    • £500 per year Learning and Development budget

    • Private healthcare cover with AXA

    • Personal travel insurance - just in case

    • Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)

    • 16 weeks fully paid birthing parent leave, followed by 4 weeks at 50% pay & 8 weeks for non-birthing parent

Top Skills

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The Company
HQ: London
61 Employees

What We Do

Attracting and retaining great people is the number one priority of any successful business, and it has never been more difficult. Yet, most organisations are held back by relying on poor data and unsophisticated tools to make their pay decisions. That’s why we started Ravio. We take the guesswork out of decision-making with real-time market data, and provide a suite of tools to help companies effectively manage and communicate compensation. We’re backed by top European and US investors, and are trusted by high growth technology companies including Deliveroo, Truelayer, Flink and Zego

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