Founding Product Marketing Manager

Key Responsibilities

• Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
• Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
• Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories.
• Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
• Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
• Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement.
• Analyze competitive landscape and market trends to refine Collectly's positioning.

What Success Looks Like

Within the first 90 days, you will:
• Rapidly ramp on product, ICP, and competitive landscape - becoming deeply fluent in how we win.
• Refine core positioning and upgrade key messaging and sales assets.
• Deliver enablement used in active deals and stand up a repeatable GTM launch framework.
• Identify the highest-leverage gaps in how we position and sell - and begin closing them.
Over two quarters, success includes:
• Improved win rates and sales efficiency driven by stronger positioning and enablement.
• Consistent, high-quality product and feature launches.
• A steady pipeline of customer proof (case studies, references) used across the funnel.
• Clear, differentiated category narrative and alignment across Product, Sales, and Marketing.

Qualifications

Required:
• 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing, or related roles (SaaS or healthcare).
• Strong story telling ability - can translate technical features into clear, compelling customer benefits.
• Experience building GTM launch plans and enablement assets that drive adoption.
• Exceptional written and verbal communication skills.
• Comfortable interviewing customers, building case studies, and creating advocacy programs.
• Highly collaborative, able to work across Product, Sales, and Marketing.
• Familiarity with sales enablement tools and platforms.
• Alignment with Collectly's GTM Values:
• We are owners - we have humility and put the team first.
• We know our numbers - we are data-driven and understand how to impact our business internally and our customers' business externally.
• We are AI powered - we automate easy repetitive tasks and research so we can solve harder problems and have a greater impact.
• We are one with the Buffalo - we expect that there will be challenges along the way and, like the Buffalo, we confront these challenges head on by running INTO the storm.
 

Core Competencies

• Strong positioning and narrative development - can translate product into clear business value.
• Deep understanding of B2B SaaS buying cycles and enterprise sales motion.
• Ability to improve how deals are won through messaging and enablement.
• Data-driven mindset with a focus on measurable GTM impact.
• High-standards, strong ownership, and bias toward action.
• Thrives in fast-paced, ambiguous environments.

Preferred Qualifications

• Experience as an early or founding Product Marketing Manager at a high-growth startup, combined with exposure to structured GTM processes at larger organizations.
• Background in healthcare, RCM, or EHR ecosystems.
• Experience supporting enterprise or mid-market sales teams.
• Familiarity with AI-driven or workflow automation products.
• Track record of building customer proof (case studies, advocacy, references).

Why You'll Love It Here

Unlimited PTO: We believe in work-life balance and encourage you to recharge when you need it.
Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for you and your dependents, because your well-being matters to us.
Equity Opportunities: Share in our success with stock options - your hard work will drive our growth.
Retirement Planning Made Easy: Enjoy a 401(k) with a generous company match to secure your future.
Student Loan Support: We help lighten the load with contributions toward your student loans.
Competitive Compensation: $150,000 - $185,000 per year 
 
If you think you’re a “Buffalo” who has what it takes to have a meaningful impact within our rapidly growing organization and to the broader healthcare industry - apply to come join our team today!