Founding Marketer

Posted 5 Hours Ago
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San Francisco, CA, USA
In-Office
Mid level
AdTech • Artificial Intelligence • Digital Media • Software
The Role
Lead product marketing, content, and go-to-market for a developer-focused infrastructure startup. Build positioning, messaging, technical content, demand-generation programs, website, sales enablement, and thought leadership while partnering closely with the CEO to establish brand and pipeline.
Summary Generated by Built In
Our Mission

At Ampersand, we are building scalable integration infrastructure that delivers real-time context to AI agents in seconds. Our declarative platform, 150+ open-source connectors, and embeddable UI components give developers the building blocks they need to ship deep, bidirectional integrations.

We power cutting-edge AI companies like 11x, Orb, Square, and Crunchbase. Almost every engineering team that has evaluated us against other solutions has chosen to use Ampersand. As our product and brand evolve, we're looking for great people to join our experienced team of former Firebase, AWS, Meta and Square engineers and operators.

About Us

Ampersand was founded in 2022 by Ayan Barua and Lauren Long — two engineers and repeat founders with a rare combination of developer tools and SaaS experience. You can learn more about our full team here.

We've raised Series A funding from top-tier investors known for their early-stage bets on generational companies like Anthropic, Apple, Twilio, Supabase, and Vercel.

Together, we believe:

  • This is a once-in-a-generation opportunity to build the connectivity infrastructure for AI. Seizing this moment requires passion, hard work, and continuous learning. At the same time, this is a marathon, not a sprint.

  • Velocity comes from great strategic decisions, not doing the 99 things you don't have to do.

  • In five core values that shape how we work every day: Craft, Customer Empathy, Ownership Mindset, Velocity, and Humility.

The Role

We're hiring our first dedicated Marketing hire — someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up.

The CEO plans to do meaningful IC marketing work himself. This isn't a "hire someone and hand it off" situation, it's a genuine partnership. You'll own product marketing, drive content strategy, and build programs that create pipeline and establish Ampersand's position in a category that's still being defined.

 
What You’ll Own
  • Product Marketing — Own positioning, messaging, competitive differentiation, and go-to-market execution for a technical developer audience. Make the value legible to the people who need to buy it.

  • Content Engine — Build a technical content strategy: blog posts, guides, and educational material drawn from real customer use cases. Think long-form, useful, and earned — not volume plays.

  • Thought Leadership — Activate founder and team voices across social presence, newsletters, and industry channels. There are accounts ready to be built on — your job is to build them.

  • Demand Generation — Lead programs that drive awareness and pipeline, including developer conferences and executive dinners.

  • Website — Own the website so it speaks to customer problems, not just describes the product.

  • Sales Enablement — Build competitive talk tracks and collateral that make the GTM team sharper in the field.

  • CEO Partnership — Work directly alongside the CEO, who will be doing meaningful IC marketing work himself — this is a genuine creative collaboration, not a handoff.

 
What You’ll Bring
  • 4+ years in product marketing, growth marketing, or content marketing in a B2B environment

  • You've marketed to technical buyers: Engineers, VPs of Product, developer audiences — and understand how they think

  • Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch execution

  • Exceptional writing — you can make a technically complex product feel clear and worth paying attention to

  • You've built content that earns attention, not just fills a calendar

  • Comfortable being the first and only marketer — you build the system, not just run in it

  • Background in developer tools, APIs, infrastructure software, or AI products is strongly preferred

The Perks
  • Competitive salary and equity

  • Medical, dental, and vision insurance

  • Free lunch on in-office days (Mon/Tue/Thu)

  • 401(k) with company match, commuter benefits, HSA

  • Up to 4 weeks PTO

  • Team socials and retreats

Skills Required

  • 4+ years in product marketing, growth marketing, or content marketing in a B2B environment
  • Experience marketing to technical buyers (engineers, VPs of Product, developer audiences)
  • Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch execution
  • Exceptional writing ability to make technically complex products clear and compelling
  • Proven track record building long-form, earned technical content (blog posts, guides, educational material)
  • Comfortable being the first and only marketer and building systems from scratch
  • Background in developer tools, APIs, infrastructure software, or AI products
Am I A Good Fit?
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The Company
600 Employees
Year Founded: 2019

What We Do

Ampersand is an audience-first, multiscreen TV platform with advanced measurement, representing a large source of TV inventory. They offer advertisers an efficient way to target and measure TV audiences at scale and help build native product integrations.

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