Founding Marketer (GTM)

Posted 4 Hours Ago
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Los Angeles, CA, USA
In-Office
150K-185K Annually
Mid level
Software
Docflow is a platform that builds AI agents that run the back office for speciality healthcare providers.
The Role
Own Docflow’s full-funnel go-to-market marketing as the first marketing hire. Build brand awareness and demand generation, produce video, ads, copy, design, white papers, case studies, and thought leadership, manage PR and events, grow podcasts, newsletters, social, and web channels, and turn customer outcomes into compelling stories. Partner with founders to define the brand and GTM motion while using AI creative tools to accelerate production.
Summary Generated by Built In

Docflow builds AI agents that run the back office for healthcare providers. Our automation handles the work that buries their teams: document intake, prior authorizations, order entry, and payer portal workflows. Customers start with a paid pilot, see real work getting done within weeks, and expand from there.

We’re a small, scrappy, AI-native founding team, and we’re growing fast. Our pipeline is bigger than we can work, and hardly anyone in our market knows our name yet. That’s the opportunity we’re hiring you for.

The Role

You’ll be our first marketing hire, and you’ll own how the market comes to know us. This is a hands-on, full-funnel GTM role. You’ll build brand awareness among the specific decision-makers we sell to and make sure Docflow shows up wherever they spend their time. You do the work yourself: you write, you design, you produce video and media, and you run the field and content programs that build trust in a specialized industry.

We sell into a focused corner of healthcare, not giant hospital systems. Our buyers are the operators and owners who run these businesses, and reaching them is its own craft: the right conferences, the right publications and podcasts, the right communities, and a brand that feels credible to people who know the industry cold. You’ve done marketing like this before, in a niche where awareness is won one decision-maker at a time.

You’ll use AI tools everywhere to punch far above your weight: generating and editing video, designing ads and creative, drafting and shaping copy, and shipping more, faster, than a traditional one-person marketing team ever could.

What You’ll Do
  • Own brand awareness and demand generation across the channels where our buyers actually spend time

  • Produce creative yourself: short-form and long-form video, ads, social, landing pages, and visual design, using AI tools to move fast

  • Run the business-grade content and comms program: white papers, case studies, press releases, and thought leadership

  • Plan and run our presence at industry conferences and field events

  • Build and grow owned channels: podcast, newsletter, social, and our website

  • Turn real customer results and product wins into stories the market hears

  • Work directly with the founders to define the Docflow brand and GTM motion

What We’re Looking For

Must have:

  • Several years of B2B marketing experience, including in a specialized or vertical market where you reached individual decision-makers rather than broad enterprise committees

  • A true full-stack marketer: you can both make the creative (video, ads, design, copy) and run the grown-up programs (white papers, PR, events, podcasts)

  • A hands-on producer, not just a manager or strategist. You ship the work yourself.

  • A heavy user of AI creative and content tools, always looking for the next one that makes you faster

  • A strong writer with a sharp visual eye and genuinely good taste

  • Scrappy, self-directed, and comfortable as an early founding-team hire

  • Genuine interest in healthcare and in how AI is changing the industry

Preferred:

  • Marketing experience in healthcare, especially selling into provider or back-office operations

  • Experience running field marketing and industry conference programs

  • Podcast production experience and relationships with trade press

  • Fluency with AI creative tools across video, audio, image, and copy

  • Based in Los Angeles, or ready to be

Compensation and Benefits
  • Base salary of $120,000 to $150,000 depending on experience

  • Founding-team equity

  • Health insurance

Skills Required

  • Several years of B2B marketing experience
  • Experience marketing in a specialized or vertical market to individual decision-makers
  • Ability to create video, advertising, design, and copy
  • Experience running white paper, public relations, event, and podcast programs
  • Hands-on production experience; able to ship work independently
  • Heavy use of AI creative and content tools
  • Strong writing skills and visual judgment
  • Scrappy, self-directed, and comfortable joining an early founding team
  • Genuine interest in healthcare and AI’s impact on the industry
  • Healthcare marketing experience, especially provider or back-office operations
  • Experience running field marketing and industry conference programs
  • Podcast production experience and trade press relationships
  • Fluency with AI tools for video, audio, image, and copy
  • Based in Los Angeles or willing to relocate there
Am I A Good Fit?
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The Company
2 Employees

What We Do

Docflow builds AI agents that run the back office for specialty healthcare providers — the organizations that get equipment, supplies, and ongoing care to patients outside the hospital. The work that buries these teams is not clinical. It is document intake, prior authorizations, order entry, eligibility and benefits checks, and endless hours inside payer portals. A single patient order can mean a faxed referral to read and classify, a prior authorization to submit to one of a dozen portals, a follow-up a week later to find out whether it was approved, and a stack of updates typed back into the provider's system of record. Multiply that by thousands of orders a month and you have entire departments doing work no one went into healthcare to do. Our agents do that work. They log into the same systems a person would — the provider's system of record and dozens of payer and utilization-management portals — read the documents, fill the forms, and write the results back. Every action is recorded: a screenshot and a full session trace for every step, so a provider's team can audit exactly what was done on every order. When an agent hits something it should not decide alone, it stops and asks a human instead of guessing. We are HIPAA compliant and handle PHI for every customer we serve. Customers start with a paid pilot on a single workflow, see real orders getting processed within weeks, and expand from there. Most of our growth comes from customers handing us their next workflow. We are a small founding team based in North Hollywood, Los Angeles. We are revenue-funded, our recurring revenue quadrupled over the last five months, and our pipeline is bigger than we can currently work.

Why Work With Us

We are revenue-funded and small enough that your work is visible the day you do it. Recurring revenue quadrupled in five months and our pipeline is bigger than we can work. You'll work directly with the founders, own a function outright rather than a slice of one, and watch AI do real work in a corner of healthcare nobody has automated yet.

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