The Role
Lead and build Trove's growth function from 0-1 and scale it. Architect growth systems, design video-first content strategies, run large-scale paid and organic acquisition across Meta/Google/YouTube/TikTok, manage creator and streamer partnerships, experiment rapidly, and partner with product, engineering, and design to embed growth into the product and drive repeatable, compoundable user and creator acquisition.
Summary Generated by Built In
About the company
Trove is building the future of collectibles. Trove lets you buy and open packs digitally, then choose to keep, sell, or physically redeem cards. They’re just getting started but their team is led by proven entrepreneurs and has raised capital from top tier investors. They’re a group of passionate, creative builders who thrive on the uncomfortable excitement of starting something new. If you’re someone who values meaningful ownership and impact, keep reading.
This is a great opportunity to join an early stage company founded by entrepreneurs with multiple, successful exits. They know that putting together a talented, passionate group of people is the most important part of building a business. Their bar is high and their results are exceptional. This is an environment where you’ll feel challenged, grow beyond what you’ve done before, and visibly see how your work impacts the business. Beyond that, they offer highly competitive compensation, free health insurance, flexible time off, and meaningful equity so you’ll share in the company’s success. The team is headquartered in NYC and hiring for flexible in-person work.
About the position
Trove is looking for a founding Head of Growth to join our founding team. If you get excited about turning chaos into leverage, keep reading.
We are building the future of collectibles. That means culture, community, creators, and commerce all colliding. Growth for us isn’t just app downloads and performance marketing… it’s brand, distribution, content, and systems thinking at scale.
The right person will be both technical and creative. You don’t need to have worked in collectibles but you should care about culture, internet communities, and things people are genuinely passionate about.
You’ll work with the founding team architecting the growth marketing system end-to-end. Your goal is to build the engine across all channels partnering closely with Product, Design, and Streamer/Creator Partnerships; taking the Growth function from 0-1, then optimizing it from 1-n.
On any given week, you might:
Trove is building the future of collectibles. Trove lets you buy and open packs digitally, then choose to keep, sell, or physically redeem cards. They’re just getting started but their team is led by proven entrepreneurs and has raised capital from top tier investors. They’re a group of passionate, creative builders who thrive on the uncomfortable excitement of starting something new. If you’re someone who values meaningful ownership and impact, keep reading.
This is a great opportunity to join an early stage company founded by entrepreneurs with multiple, successful exits. They know that putting together a talented, passionate group of people is the most important part of building a business. Their bar is high and their results are exceptional. This is an environment where you’ll feel challenged, grow beyond what you’ve done before, and visibly see how your work impacts the business. Beyond that, they offer highly competitive compensation, free health insurance, flexible time off, and meaningful equity so you’ll share in the company’s success. The team is headquartered in NYC and hiring for flexible in-person work.
About the position
Trove is looking for a founding Head of Growth to join our founding team. If you get excited about turning chaos into leverage, keep reading.
We are building the future of collectibles. That means culture, community, creators, and commerce all colliding. Growth for us isn’t just app downloads and performance marketing… it’s brand, distribution, content, and systems thinking at scale.
The right person will be both technical and creative. You don’t need to have worked in collectibles but you should care about culture, internet communities, and things people are genuinely passionate about.
You’ll work with the founding team architecting the growth marketing system end-to-end. Your goal is to build the engine across all channels partnering closely with Product, Design, and Streamer/Creator Partnerships; taking the Growth function from 0-1, then optimizing it from 1-n.
On any given week, you might:
- Craft a video-first content strategy that fits modern platforms (YouTube, TikTok, Shorts, livestreams).
- Create a guerilla marketing campaign to maximize brand visibility and virality.
- Own audience targeting strategy across Meta, Google, YouTube, TikTok, and whatever works next.
- Design and run large-scale customer acquisition campaigns that mix paid, organic, creator-led, and offline channels.
- Experiment aggressively, kill what doesn’t work fast, and double down on what does.
- Partner closely with product, engineering, and design to make sure growth is built into the product to optimize our viral loop.
- Building growth systems from the ground up. Architecting processes, frameworks, and playbooks without getting stuck in them.
- Executing real customer acquisition campaigns (not just dashboards).
- Creating and executing brand campaigns, not just optimized funnels.
- Understanding how culture spreads online — memes, creators, communities, momentum.
- Talking advertising KPIs delivering metrics-based creative-storytelling, pacing, and creative hooks.
- Working with creators, streamers, and influencers.
- Moving forward with incomplete information and operating despite ambiguity.
- Trove has a clear, repeatable growth system that compounds over time.
- Creators and influencers actively want to work with us.
- Our content feels native to the internet; not like marketing, not banner ads.
- Paid channels are scalable, efficient, and creatively differentiated.
- Growth as a mission is unified & united across the organization.
Skills Required
- Proven experience building growth systems from the ground up (processes, frameworks, playbooks)
- Execution of large-scale customer acquisition campaigns mixing paid, organic, creator-led, and offline channels
- Experience creating and executing video-first content strategies for platforms like YouTube, TikTok, Shorts, and livestreams
- Ownership of audience targeting and paid channel strategy across Meta, Google, YouTube, and TikTok
- Experience working with creators, streamers, and influencers
- Ability to create brand campaigns and deliver metrics-driven creative storytelling
- Strong experimentation mindset: run tests, iterate quickly, kill failing initiatives
- Comfort operating with incomplete information and high ambiguity in an early-stage environment
- Experience partnering cross-functionally with Product, Design, and Engineering to embed growth into product
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The Company
What We Do
Palermo Advisors is a professional recruitment and staffing firm specializing in borderless hiring. The company provides world-class hiring solutions by connecting top global talent with organizations, ranging from early-stage startups to large corporations. They utilize an extensive network and a borderless approach to help companies build winning teams through expert talent sourcing and headhunting.
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