Founding GTM Lead, North America

Posted 10 Days Ago
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Hiring Remotely in Bangalore, Bengaluru Urban, Karnataka, IND
In-Office or Remote
Senior level
Fintech • Financial Services
The Role
Lead and own North America GTM end-to-end: generate pipeline, run discovery, demos, pilots, negotiate and close. Build relationships with engineering leaders, set strategy with founders, use AI to scale outreach, feed market insights into product, and establish processes and hires to scale the motion.
Summary Generated by Built In
Founding GTM Lead, North AmericaWhy this role exists

Tetriz is an AI Engineering Intelligence platform that helps engineering organizations become AI-native, faster. We measure how AI coding tools like Cursor, Claude Code, and GitHub Copilot are actually used, improve engineer effectiveness through prompt and workflow coaching, and help engineering leaders demonstrate AI ROI with board-ready, defensible insights.
We've begun building our presence in the US market and are looking for someone to lead and accelerate that journey. Backed by a proven product, an experienced founding team with a track record of building and scaling successful companies, and strong commercial momentum in India, you'll play a pivotal role in establishing and expanding our US business.

Working closely with the founders, you'll drive customer acquisition, shape our GTM motion for the US, and build lasting relationships with enterprise customers. This is a rare opportunity to define a high-impact function, influence strategy, and play a foundational role in our international growth.

What you will do
  • Own every commercial outcome in North America end-to-end — pipeline generation, discovery, demos, pilots, negotiation, close. No SDR hand-offs, no warm inbound. You build the motion and you run it.

  • Build and activate a genuine network of engineering leaders across the Bay Area and beyond — VP Engineering, CTO, CPTO at growth-stage and scale-up companies. Real relationships, not LinkedIn connections — show up where engineering leaders actually are: communities, events, the developer-tooling conversation.

  • Set strategy directly with the co-founders — pricing, ICP, positioning, how we win a category that doesn't have a name yet.

  • Use AI as leverage, not garnish — LLMs and Clay-style workflows to research, prospect, and personalize at a scale a small team couldn't touch manually. This is how the whole team works.

  • Feed market intelligence back into the product — what buyers care about, what objections come up, what we should build next. Turn early customers into advocates.

  • The first ten logos matter more than the next hundred.

  • Build the foundation — process, positioning, early hires — that the North America motion scales on as it grows.

What we are looking for
  • 5–10 years in B2B SaaS, with a track record of owning revenue outcomes at the Head/VP level — not just carrying a number, but having built or run the motion that produced it.

  • Direct experience selling to, or building pipeline from, engineering leadership — VP Eng, CTO, CPTO. Not IT. Not procurement.

  • A proven track record building pipeline and closing revenue from zero — no inherited book, no inbound engine to lean on. Quota attainment, logos closed, pipeline built from scratch — the numbers matter.

  • Fluency in how engineering teams work — you can hold a real conversation about developer productivity, delivery metrics, and platform engineering without performing it. Experience in developer tooling, DevOps, infra SaaS, or engineering productivity is a strong plus.

  • You have operated in environments under 100 people, ideally as employee-one-in-market or close to it. You know what zero-to-one feels like and you move faster because of it, not despite it.

  • AI-native in how you work — you use AI tools to research, personalize, prospect, and operate at a pace that compounds over time.

  • Based in, or able to operate from, the Bay Area — enough in-market presence to build real relationships with founders and engineering leaders in person.

  • Comfortable working closely with founders on strategy, not just execution — this role shapes the playbook, it doesn't wait for one.

Skills Required

  • 5-10 years in B2B SaaS with track record owning revenue outcomes at Head/VP level
  • Direct experience selling to or building pipeline from engineering leadership (VP Eng, CTO, CPTO)
  • Proven track record building pipeline and closing revenue from zero (no inherited book)
  • Fluency in how engineering teams work and ability to hold technical conversations about developer productivity and platform engineering
  • Experience operating in sub-100-person companies, ideally employee-one-in-market
  • AI-native in how you work; use AI tools to research, personalize, prospect, and operate
  • Based in or able to operate from the Bay Area with in-market presence
  • Experience in developer tooling, DevOps, or infrastructure SaaS
  • Comfortable working closely with founders on strategy and shaping the GTM playbook
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The Company
HQ: New York, NY
1,100 Employees
Year Founded: 2019

What We Do

Fi Money is on a path to revolutionise the way the next generation of Indians handle their money. And here’s why: 👉 We believe that information is power. The Fi Money app presents you with easy to understand information on your spending, investing, and saving habits. The more you know, the better your decision making. 👉 Simplicity wins. We shave off layers of complexity using tech, design, and communication to help you get closer to your money. Your money should always be in your control. 👉 Safe, Secure, World Class. Our team comes from the who’s-who of tech companies from around the world, distilling decades worth of knowledge into a product built for Indians. Our experience exists to improve yours. 👉Join us and build for the next billion. From data-driven decision making, to high quality tech and mentorship, we believe in giving Fi-ans a fulfilling career, because it takes the best to build the best.

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