The Role
The Founding Growth Marketer will build and execute marketing strategies for a B2B AI startup, focusing on paid ad campaigns, automated outbound operations, creative production, and full-funnel conversion rate optimization.
Summary Generated by Built In
About Us
Wing is seeking elite talent to join M32 Labs (venture-backed global team with headquarters in Silicon Valley), a new venture dedicated to building agentic AI for SMBs globally. This opportunity delivers "Day 1" agility and zero bureaucracy of a new startup.
The Role
We are looking for a Founding Growth Marketer to work directly with the Founders to take a B2B AI startup from 0 to 2M ARR. This is not a "manager" role. This is a hands-on, high-velocity execution role. You will be the first marketer on the ground. You are the media buyer, the copywriter, the designer, and the strategist wrapped in one.
If you are a relentless executor who is tired of corporate red tape (or managing 10 clients at an agency) and want to build a revenue engine from scratch with a significant budget and total autonomy, this is your arena.
What You Will Do
Build the Paid Engine (Meta/Google/LinkedIn): You won't just "manage" ads; you will execute high-velocity testing. You will launch, kill, and scale campaigns daily based on ROAS and CAC. You understand that the creative is the targeting.
Orchestrate Outbound Ops: You will build automated, high-intent outbound systems using modern tools (Clay, Instantly, Apollo). You will scrape lists, enrich data, and write personalized sequences that get demos booked via email + LinkedIn + other channels.
High-Velocity Creative Production: You don't wait 3 days for a designer to make a banner. You know how to use Canva/Figma yourself. You will spin up 10-20 ad creatives and landing page variants per week to find the winning hooks.
Full-Funnel CRO: You will put together landing pages + copy, improve the sign-up flow, and the email nurture sequences to grease the wheels from "Click" to "Credit Card."
Revenue Obsession: You don’t care about vanity metrics like impressions or brand lift. You care about Demos Booked, Qualified Pipeline, and Closed Revenue.
Out of the Box Thinker: Try unconventional marketing, set up an event, do something silly that garners attention.
Who You Are
You are a "0 to 1" Builder: You have taken a product from negligible revenue to over $1M ARR before. You are comfortable with chaos and ambiguity.
You are Technically Scrappy: You don't need a developer to fix a pixel or set up a Zapier workflow. You know your way around Framer/web builders, Stripe, PostHog, and attribution tools.
You act with Urgency and Ownership: You believe speed is the ultimate competitive advantage, and you're not afraid to do things yourself when they need to be done.
You write copy that sells: You understand the psychology of B2B sales. You can write a headline that stops the scroll and an email that gets a reply.
Why Join?
Autonomy: You report to the Founders. No middle management.
Resources: We have the budget to spend on what works. You won't be fighting for software licenses or ad spend. We have top tier engineers, web desginers, we have a content production engine you can leverage if you can work out the strategy.
Impact: You aren't optimizing 1% of a massive machine. You are building the machine. The revenue you drive directly impacts the company's valuation.
PTO, Health Benefits: Paid time off and full health coverage.
Competitive Compensation: 150-200k base salary + performance bonuses + equity for top candidates.
Top Skills
Apollo
Canva
Clay
Figma
Framer
Google
Instantly
LinkedIn
Meta
Posthog
Stripe
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
