Forward Deployed Growth Lead

Posted 22 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
140K-160K Annually
Senior level
Information Technology • Sales
A new kind of CRM to help founders find their market.
The Role
Run end-to-end outbound pipeline generation for a portfolio of customers: define ICPs, target accounts, channel mix and sequences, sharpen agent-drafted copy using transcripts, tune outreach from response data, own reply rates and meetings, and distill repeatable playbooks to scale the motion.
Summary Generated by Built In
About Lightfield

Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks.

We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful.

We are backed by Greylock, Lightspeed, and Coatue, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce.

About the Role

We’re hiring a Forward Deployed Growth Lead to own pipeline generation for a portfolio of companies. Nearly 2,000 have signed up since our November launch, and pipeline generation is the fastest-growing motion we’re building on the product.

The agent runs the machine. Starting from a company’s own closed-won deals, call transcripts, and connection graph, it scores accounts, drafts sequences in the customer’s voice, runs email and LinkedIn cadences, and escalates replies. You bring the judgment: you read the business and its buyers, decide what to target and what to say, and carry the founder relationship. You hold a large book because Lightfield does the execution underneath you.

The bigger prize is the playbook. Run this across a portfolio and you see what works before anyone else, and what you build becomes how the whole motion runs.

Pipeline generation is the whole role, by design. It’s a focused delivery seat with a clear path to leading the program as it grows. You report to the Head of Customer Success and work closely with our go-to-market lead and founders.

What You’ll Do

Run delivery for your portfolio

  • Own pipeline generation end to end across your book of accounts

  • Run intake and turn it into a sharp go-to-market thesis the same week

  • Prescribe the ICP, target accounts, channel mix, and sequence strategy. The agent scores and drafts, you direct it to a high bar

  • Sharpen the drafts to the customer’s own voice, pulled from the transcripts that moved their best deals

  • Read what each buyer responds to, and tune the hooks and channels to match

  • Spot what to try next for each account, from new segments to new offers to new channels

Own the numbers

  • Own reply rate, meetings booked, and the quality of the pipeline behind them. Fewer meetings with better-fit prospects beats more with worse ones

  • Scope each engagement around testable hypotheses, meet weekly to review, and decide what to change next

  • Keep each customer clear on what the numbers mean and what comes next

Build the playbook

  • Carry patterns across the portfolio, so what works for one account sharpens the next

  • Feed what you learn back to product, so the agent keeps getting smarter

What We’re Looking For

Above all, you get replies. You’ve personally run outbound that booked real meetings, at volume, and you can show the numbers.

  • Outbound or pipeline generation has been your core job, and you’ve run enough of it to have real judgment. The reps matter more than the years

  • You read a business and its buyers fast. Walk in cold, grasp the ICP and what their customers respond to, and have a recommendation the same day

  • Channel range across email, LinkedIn, gifting, and warm intro, with judgment on which mix fits which buyer

  • Copy instinct. You know why a line gets a reply, and you write hooks that land

  • A prescriptive point of view. You make a clear call, back it with the data, and hold your ground when a founder pushes

  • Pattern brain. You read response data and know which play fits which segment

  • You earn trust fast. The people you’ve run outbound for keep coming back

How We’ll Evaluate

A live working session: we hand you a sample customer, you build the targeting and sequence strategy, and walk us through your reasoning. The agent does the building, so we’re hiring for the thinking.

Benefits & Perks
  • Competitive salary

  • Meaningful early equity

  • Health insurance (medical, dental, vision)

  • 3 weeks of PTO

  • 11 paid company holidays + we enjoy a winter holiday break

  • 3 months of paid family leave

  • Wednesdays work from home

  • Regular team dinners, events, offsites, and retreats

  • 401k plan

  • Other perks include: commuter and lunch stipend

Skills Required

  • Proven experience running outbound/pipeline generation that booked meetings at scale and can show metrics
  • Primary experience owning outbound as a core job and generating measurable pipeline
  • Ability to quickly read a business and its buyers, define ICP, and create a GTM thesis within a week
  • Experience prescribing and executing account targeting, channel mix, and sequence strategy across email and LinkedIn
  • Strong copywriting instinct; ability to write hooks and sharpen drafts to a customer's voice
  • Experience using response data to iterate plays and build cross-account playbooks
  • Ability to manage a large book of accounts and own reply rate, meetings booked, and pipeline quality
  • Comfort working with AI-driven agents, call transcripts, and customer data to inform messaging
  • Strong stakeholder management and persuasion; make prescriptive calls and maintain founder trust
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
26 Employees
Year Founded: 2020

What We Do

A new kind of CRM to help founders find their market.

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