Sitch is a new kind of matchmaking platform, built around the idea that online dating doesn't have to suck and that AI, used thoughtfully, can actually make it better. We launched in NYC in 2024 and are backed by M13, a16z's Speedrun, Jeremy Liew (who wrote Snapchat's first check) and many others. We're expanding to new cities and building a small, high-performance team to help us scale to take on Match Group as the number one way to find your person
Job OverviewAs a Founding Designer, you'll craft thoughtful, delightful experiences that make AI matchmaking feel human. Based in our New York office, you'll work directly with our founding team (Dini - GSB '22, 2x founder, McKinsey and Chad - SVP Uniswap, Sr Director Snap) to shape both our product experience and brand identity during this critical growth phase. This role combines strong UX thinking with beautiful, memorable visual design to create intuitive, engaging experiences for our users.
Key ResponsibilitiesLead end-to-end design process from research to polished UI for new features and improvements
Create wireframes, prototypes, and high-fidelity mockups for new features and improvements
Conduct user interviews and research to deeply understand our users' dating journeys, pain points, and desires
Create intuitive, engaging user flows that make matchmaking feel personal and magical
Help evolve and refine our brand identity across all touchpoints - app, digital spaces and out of home ads and experiences
Collaborate with product and engineering teams to ensure designs are implemented with high fidelity
Design and maintain a cohesive design system that scales across our product suite
Contribute to product strategy discussions with data-informed design insights
3+ years of experience in product design (consumer apps preferred)
Strong portfolio demonstrating UX thinking and beautiful, memorable visual design
Experience in conducting user research and translating insights into design solutions
Proficiency in design tools like Figma, Sketch, or Adobe Creative Suite
Understanding of mobile design principles and patterns
Excellent communication skills with ability to clearly articulate design decisions
Experience collaborating with engineers to implement designs
Bonus points if you love love, and are bullish on AI making the world a better place!
Competitive compensation and equity so that as an early hire, you'll have a front-row seat to the upside
Full health coverage - We offer medical, dental, and vision insurance, plus an FSA
Flexible, founder-backed PTO - We have an unlimited PTO policy, and we actually encourage people to use it
NYC-based with flexibility - We do 4 days in the office per week (we're currently scoping space in Manhattan), but we keep things flexible and trust people to manage their own time with 4 weeks of work remotely
Build the company with us - You'll help define not just our product design approach, but also our culture, rituals, and how we scale
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What We Do
M13 is an early-stage (seed and Series A) venture capital firm that invests in visionary founders building disruptive software businesses. Established in 2016 with offices in Los Angeles and New York, the firm is a full-stack partner that brings its deep bench of full-time operators to help founders outperform and build category-defining companies.
M13’s portfolio includes more than 200 direct investments, with 25 exits to date. The firm has seeded seven companies and been in the Series A of five others that went on to achieve unicorn status.
Why Work With Us
Messier 13 (or M13) is one of the brightest star clusters in the northern sky. It’s full of remarkable individual stars, but when those stars come together, they create something that’s truly greater than the sum of its parts—inspiring the M13 philosophy of “brighter together.”
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