The Role
Lead Raison's brand, narrative, and content from scratch. Define visual and editorial identity, produce thought leadership, run content and demand-generation campaigns, own website/SEO, and align marketing with GTM to generate qualified leads.
Summary Generated by Built In
Raison is on a mission to provide humans with better skills so they can feel confident and have more opportunities in the AI era. We use AI agents to reimagine how learners learn, how instructors teach, and how institutions operate, replacing rigid, one-size-fits-all courseware with adaptive, intelligent experiences.
We recently raised our pre-seed round with a top French VC and high-profile Business Angels, and signed pilots with blue-chip European customers in Higher Education (ESSEC, ESCP, UAX) and Online Training (Myria Education).
We are looking for a Founding Brand & Marketing Lead — a creative, strategic thinker who will define how Raison looks, sounds, and shows up in the world. You will own brand identity, content, and demand generation from day one, and transform Raison into a brand that learners of any age, country and background will truly love.
Tasks
Brand & Narrative:
* Define and evolve Raison's brand identity: voice, visual language, positioning, and editorial direction.
* Craft the founding narrative: why agentic learning matters, why now, and why Raison.
* Ensure brand consistency across every touchpoint: website, product, social, sales materials, investor materials, and events.
* Translate complex AI and pedagogy concepts into clear, compelling language for non-technical decision-makers.
Content & Thought Leadership:
* Build and run Raison's content engine: blog posts, case studies, white-papers, newsletters, and social media.
* Position the founders and the company as thought leaders at the intersection of AI and education.
* Develop content strategies tailored to different audiences: provosts, heads of digital learning, instructional designers, corporate leaders.
* Identify and pitch speaking opportunities, media placements, and co-branded content with partners.
Demand Generation & Growth:
* Design and execute inbound marketing campaigns that generate qualified leads for the GTM team.
* Own the website experience: messaging, landing pages, SEO, and conversion optimization.
* Experiment with channels: organic social, paid acquisition, community building, email nurture, events.
* Set up marketing analytics and attribution to understand what is working and double down on it.
* Collaborate closely with the GTM lead to align marketing efforts with the sales cycle.
Requirements
* 4-8 years of experience in brand, content, or growth marketing, ideally with a mix of B2B SaaS, Learning-tech/Future of Work, and B2C, in environments where you built things from scratch.
* A strong portfolio: you have shaped a brand, launched campaigns, and written content that people actually wanted to read.
* You think in systems: you understand how brand, content, and demand generation fit together to drive a business forward.
* A gifted writer and visual thinker: writing a landing page headline, briefing a designer, and storyboarding a product video in the same afternoon are not challenges for you.
* Data-informed but taste-driven: you know what good looks like and don't need a dashboard to tell you.
* Genuine curiosity about AI and education.
* Fluent in French and English (oral and written). Spanish is a plus.
* You want ownership, equity, and the kind of career-defining challenge that only comes from being early.
* Bonus: deeply passionate about something outside of work.
Benefits
* A founding role with equity and direct influence on company strategy.
* Competitive salary, benchmarked to the Paris startup ecosystem.
* Flexibility: remote-friendly with regular in-person collaboration in Paris.
* A front-row seat to one of the most important shifts in how humans learn.
* A small, sharp team that ships fast and trusts each other to figure things out.
If you're ready to shape a category, build a brand from scratch, and have the kind of impact that only comes from being early, we'd love to hear from you. Apply now and help us define the future of learning.
Raison is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building a diverse, inclusive team.
We recently raised our pre-seed round with a top French VC and high-profile Business Angels, and signed pilots with blue-chip European customers in Higher Education (ESSEC, ESCP, UAX) and Online Training (Myria Education).
We are looking for a Founding Brand & Marketing Lead — a creative, strategic thinker who will define how Raison looks, sounds, and shows up in the world. You will own brand identity, content, and demand generation from day one, and transform Raison into a brand that learners of any age, country and background will truly love.
Tasks
Brand & Narrative:
* Define and evolve Raison's brand identity: voice, visual language, positioning, and editorial direction.
* Craft the founding narrative: why agentic learning matters, why now, and why Raison.
* Ensure brand consistency across every touchpoint: website, product, social, sales materials, investor materials, and events.
* Translate complex AI and pedagogy concepts into clear, compelling language for non-technical decision-makers.
Content & Thought Leadership:
* Build and run Raison's content engine: blog posts, case studies, white-papers, newsletters, and social media.
* Position the founders and the company as thought leaders at the intersection of AI and education.
* Develop content strategies tailored to different audiences: provosts, heads of digital learning, instructional designers, corporate leaders.
* Identify and pitch speaking opportunities, media placements, and co-branded content with partners.
Demand Generation & Growth:
* Design and execute inbound marketing campaigns that generate qualified leads for the GTM team.
* Own the website experience: messaging, landing pages, SEO, and conversion optimization.
* Experiment with channels: organic social, paid acquisition, community building, email nurture, events.
* Set up marketing analytics and attribution to understand what is working and double down on it.
* Collaborate closely with the GTM lead to align marketing efforts with the sales cycle.
Requirements
* 4-8 years of experience in brand, content, or growth marketing, ideally with a mix of B2B SaaS, Learning-tech/Future of Work, and B2C, in environments where you built things from scratch.
* A strong portfolio: you have shaped a brand, launched campaigns, and written content that people actually wanted to read.
* You think in systems: you understand how brand, content, and demand generation fit together to drive a business forward.
* A gifted writer and visual thinker: writing a landing page headline, briefing a designer, and storyboarding a product video in the same afternoon are not challenges for you.
* Data-informed but taste-driven: you know what good looks like and don't need a dashboard to tell you.
* Genuine curiosity about AI and education.
* Fluent in French and English (oral and written). Spanish is a plus.
* You want ownership, equity, and the kind of career-defining challenge that only comes from being early.
* Bonus: deeply passionate about something outside of work.
Benefits
* A founding role with equity and direct influence on company strategy.
* Competitive salary, benchmarked to the Paris startup ecosystem.
* Flexibility: remote-friendly with regular in-person collaboration in Paris.
* A front-row seat to one of the most important shifts in how humans learn.
* A small, sharp team that ships fast and trusts each other to figure things out.
If you're ready to shape a category, build a brand from scratch, and have the kind of impact that only comes from being early, we'd love to hear from you. Apply now and help us define the future of learning.
Raison is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building a diverse, inclusive team.
Skills Required
- 4-8 years experience in brand, content, or growth marketing
- Experience building brands or marketing functions from scratch (B2B SaaS, learning-tech, or B2C)
- Strong portfolio demonstrating brand shaping, campaign launches, and high-quality written content
- Systems thinking: ability to connect brand, content, and demand-generation to business outcomes
- Excellent writing and visual communication skills (copywriting, briefing designers, storyboarding)
- Data-informed decision making and ability to set up marketing analytics and attribution
- Genuine curiosity about AI and education
- Fluent in French and English (oral and written)
- Spanish language skills
- Willingness to take ownership and accept equity as part of compensation
- Passion or deep interest outside work (bonus)
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The Company
What We Do
Raison is a pre-seed AI company that develops a platform for training organizations in higher education and corporate learning. It provides learner-centric AI assistants that unlock personalized learning for students and automate tedious tasks for educators, such as creating customized lesson plans, to reduce workload and elevate instructional quality.
