Founder Office- Product [Strategy and Growth]

Reposted Yesterday
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Bangalore, Bengaluru Urban, Karnataka
In-Office
Senior level
Artificial Intelligence • Fitness
Lifecycle Marketing for Fitness Studios | Acquire & retain more members, without doing more work
The Role
The role involves leading product strategy, operational excellence, and team building in a high-growth AI-powered CRM startup. Responsibilities include cross-functional leadership, market analysis, and maintaining product velocity with a focus on B2B SaaS solutions.
Summary Generated by Built In
Kenko is an AI-powered CRM for fitness & wellness businesses. We serve fitness businesses including yoga studios, pilates centers, gyms, crossfit, and more, as well as wellness businesses including spas, saunas, massage, and modern wellness like cryotherapy, red-light therapy, chiropractors, and physical therapy.

Our mission is to power 10K fitness & wellness businesses in the US, helping them thrive in their local markets.

We deliver an integrated solution that brings together four core product categories:

AI Marketing Manager: Automates lead capture, omnichannel campaigns, and lifecycle messaging for member growth and retention.

Operations Management: Centralizes scheduling, memberships, billing, payroll, and reporting in a modular workflow.

Member Experience: Powers branded websites, apps, and self check-in for seamless digital journeys.

The Role

  • Serve as a strategic and executional force for product velocity, design, and engineering alignment
  • Act as a stop-gap/pod leader for business-critical product pods that lack dedicated leads.
  • Own cross-functional product leadership across Product, Design, Engineering, GTM, and Ops
  • Drive hiring and team building across product, design, and engineering
  • Maintain founder-level ownership, balancing strategy and tactical player-coach execution.

Product Strategy & Vision

  • Drive product vision, roadmap, and market differentiation strategies aligned with company goals and market trends
  • Conduct market and competitor analysis to identify new product opportunities and whitespace
  • Define product positioning and robust prioritization frameworks (RICE, value vs. effort, etc.)
  • Own the 0-to-1 product building and product-led growth (PLG) strategy

Product Velocity & Operational Excellence

  • Set and track velocity metrics (e.g., sprint velocity, feature delivery rate, time-to-market, bugs per feature)
  • Eliminate bottlenecks in design, engineering, and product operations through process optimization and analytics
  • Build and maintain product dashboards, ops systems, and analytics infrastructure for data-driven decision-making
  • Establish quality, speed, and collaboration rituals across product pods

Engineering & Design Alignment

  • Establish tight alignment between design and engineering, ensuring smooth hand-offs, reduced rework, and consistent output quality
  • Lead design and engineering collaboration rituals, reviews, and continuous improvement on specs-to-shipping processes
  • Set and enforce standards for UI/UX quality, technical documentation, and architecture

Interim Pod Leadership & Team Building

  • Step in as interim pod lead to drive end-to-end roadmap, scoping, sprint planning, and feature delivery in pods lacking full-time leaders
  • Own hiring—create scorecards, source candidates, interview, and mentor product/design/engineering talent
  • Develop and institutionalize product team rituals, documentation, onboarding, and career frameworks

Cross-Functional Leadership

  • Act as DRI (Directly Responsible Individual) for product org interactions with sales, customer success, operations, and leadership
  • Ensure product roadmap decisions are clearly communicated, prioritized, and trade-offs explained to all stakeholders
  • Represent product interests in founder meetings and strategic reviews

VSaaS-Specific Leadership

  • Build for workflow dominance (not just features)—embed deeply into customer ops, with measurable retention impact
  • Develop deep vertical/domain expertise, ensuring high NRR, minimal churn, and industry-compliant product direction
  • Lead or oversee vertical integrations and partnerships essential to the vertical SaaS journey

Required Experience

  • 7–10+ years in product management/leadership in B2B SaaS (VSaaS strongly preferred)
  • Demonstrated 0-to-1 product building and/or scaling experience, ideally in a player-coach or founder’s office context
  • Proven expertise driving design–engineering alignment, owning output quality, and unblocking delivery teams
  • Experience owning cross-functional rituals, product ops systems, and velocity/quality improvement projects
  • Track record of hiring and building teams in Product, Design, and Engineering
  • Domain expertise in your vertical, or demonstrated ability to quickly develop it

Why Join Us?

  • Direct influence on strategy, product, and culture in a high-trust, low-bureaucracy Founder’s Office environment
  • Rare chance to shape product, own velocity, build the team, and directly impact NRR and retention
  • Competitive compensation + significant ESOPs (benchmarked for senior Founder's Office/product leadership roles)
  • Opportunity to pioneer vertical SaaS in India's fastest-growing sector


Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.
We are excited to open up more seats in this rocket ship!


Top Skills

Ai Marketing
CRM
Design
Engineering
Gtm
Product Management
SaaS
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The Company
HQ: San Francisco, CA
48 Employees
Year Founded: 2020

What We Do

Kenko helps your fitness business win the local market.

📦 Kenko is a complete “business in a box” platform that combines a state-of-the-art website, automated lead-to-member workflows, and a branded member app to drive member loyalty.

💬 It's AI inbox (covering email, text, messenger, etc.) and integrated back office eliminate admin hassles, allowing you to focus on growing your community.

🙋‍♀️ Supported by a dedicated business growth coach and a proven 7-step business playbook, Kenko equips you with everything you need to deliver a world-class experience to your members.

💼 Kenko Franchise Suite helps fitness & wellness brands transform into AI-first industry leaders. We closely partner with franchise corporate teams to solve complex data and workflows challenges across 100s of business locations. Together we deliver hyper-personalised member experience and industry-leading profit margin for every location.

Start "winning your market" with Kenko today.

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