The Role
- Serve as a strategic and executional force for product velocity, design, and engineering alignment
- Act as a stop-gap/pod leader for business-critical product pods that lack dedicated leads.
- Own cross-functional product leadership across Product, Design, Engineering, GTM, and Ops
- Drive hiring and team building across product, design, and engineering
- Maintain founder-level ownership, balancing strategy and tactical player-coach execution.
Product Strategy & Vision
- Drive product vision, roadmap, and market differentiation strategies aligned with company goals and market trends
- Conduct market and competitor analysis to identify new product opportunities and whitespace
- Define product positioning and robust prioritization frameworks (RICE, value vs. effort, etc.)
- Own the 0-to-1 product building and product-led growth (PLG) strategy
Product Velocity & Operational Excellence
- Set and track velocity metrics (e.g., sprint velocity, feature delivery rate, time-to-market, bugs per feature)
- Eliminate bottlenecks in design, engineering, and product operations through process optimization and analytics
- Build and maintain product dashboards, ops systems, and analytics infrastructure for data-driven decision-making
- Establish quality, speed, and collaboration rituals across product pods
Engineering & Design Alignment
- Establish tight alignment between design and engineering, ensuring smooth hand-offs, reduced rework, and consistent output quality
- Lead design and engineering collaboration rituals, reviews, and continuous improvement on specs-to-shipping processes
- Set and enforce standards for UI/UX quality, technical documentation, and architecture
Interim Pod Leadership & Team Building
- Step in as interim pod lead to drive end-to-end roadmap, scoping, sprint planning, and feature delivery in pods lacking full-time leaders
- Own hiring—create scorecards, source candidates, interview, and mentor product/design/engineering talent
- Develop and institutionalize product team rituals, documentation, onboarding, and career frameworks
Cross-Functional Leadership
- Act as DRI (Directly Responsible Individual) for product org interactions with sales, customer success, operations, and leadership
- Ensure product roadmap decisions are clearly communicated, prioritized, and trade-offs explained to all stakeholders
- Represent product interests in founder meetings and strategic reviews
VSaaS-Specific Leadership
- Build for workflow dominance (not just features)—embed deeply into customer ops, with measurable retention impact
- Develop deep vertical/domain expertise, ensuring high NRR, minimal churn, and industry-compliant product direction
- Lead or oversee vertical integrations and partnerships essential to the vertical SaaS journey
Required Experience
- 7–10+ years in product management/leadership in B2B SaaS (VSaaS strongly preferred)
- Demonstrated 0-to-1 product building and/or scaling experience, ideally in a player-coach or founder’s office context
- Proven expertise driving design–engineering alignment, owning output quality, and unblocking delivery teams
- Experience owning cross-functional rituals, product ops systems, and velocity/quality improvement projects
- Track record of hiring and building teams in Product, Design, and Engineering
- Domain expertise in your vertical, or demonstrated ability to quickly develop it
Why Join Us?
- Direct influence on strategy, product, and culture in a high-trust, low-bureaucracy Founder’s Office environment
- Rare chance to shape product, own velocity, build the team, and directly impact NRR and retention
- Competitive compensation + significant ESOPs (benchmarked for senior Founder's Office/product leadership roles)
- Opportunity to pioneer vertical SaaS in India's fastest-growing sector
Top Skills
What We Do
Kenko helps your fitness business win the local market.
📦 Kenko is a complete “business in a box” platform that combines a state-of-the-art website, automated lead-to-member workflows, and a branded member app to drive member loyalty.
💬 It's AI inbox (covering email, text, messenger, etc.) and integrated back office eliminate admin hassles, allowing you to focus on growing your community.
🙋♀️ Supported by a dedicated business growth coach and a proven 7-step business playbook, Kenko equips you with everything you need to deliver a world-class experience to your members.
💼 Kenko Franchise Suite helps fitness & wellness brands transform into AI-first industry leaders. We closely partner with franchise corporate teams to solve complex data and workflows challenges across 100s of business locations. Together we deliver hyper-personalised member experience and industry-leading profit margin for every location.
Start "winning your market" with Kenko today.








