Ford Racing Customer Data and Analytics Manager

Posted 6 Days Ago
Be an Early Applicant
Allen Park, MI, USA
Hybrid
116K-218K Annually
Senior level
Automotive
The Role
Build and maintain Ford Racing’s customer data architecture and single source of truth across sales, service, merchandise, vehicles, experiences, and events. Manage internal and third-party data partnerships, develop integrated data solutions, frame business questions, synthesize findings into actionable recommendations, maintain a research repository, and ensure privacy and consent compliance.
Summary Generated by Built In

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

  • This role establishes a foundational data architecture for sourcing, connecting, and maintaining Ford Racing customer knowledge - creating a single source of truth, and synthesizing it into a point of view the business can act on
Responsibilities

What you'll do...

  • Source, connect and maintain a single source of truth for customer data across all touchpoints (vehicle sales, parts, services, merchandise, experiences, and events)
  • Partner cross-functionally (GDIA, FCSD, Connected Vehicle, Quality, Marketing, Sales, etc) to efficiently operate within enterprise platforms and governance
  • Identify, evaluate and manage third-party data partnerships that extend Ford Racing customer knowledge beyond internal sources (Wealth-X, WealthEngine and equivalents)
  • Frame customer-related questions from internal teams, screen them against internal and external data for existing answers, and build new integrated data solutions where applicable
  • Synthesize findings as narrated conclusions with clear implications supported in data, not raw outputs
  • Stand up and maintain a Ford Racing customer knowledge repository to catalogue existing and future studies and findings
  • Own privacy consent compliance for all Ford Racing customer data, including third-party sources
Qualifications

You'll have...

  • Bachelor's degree in Data Science, Statistics, Computer Science, Information Systems, Business Analytics, or a related quantitative field or equivalent combination of relevant education and experience.
  • Experience with Ford-held data across the enterprise (vehicle sales, service and repair order, connected vehicle, finance, merchandise sales, etc)
  • Familiarity with third-party automotive and consumer data sources (S&P Global Mobility, J.D. Power, Experian, Wealth-X, syndicated consumer studies)
  • 4–6 years of hands-on experience using data management and analytics (GCP/BigQuery, advanced SQL, Power BI or equivalent) to build, maintain and report from production data assets
  • Demonstrated ability to operate across the full data spectrum- from strategy and problem framing, through solution design, to hands-on data engineering and analysis
  • Working knowledge of data privacy and consent
  • Experience establishing a knowledge management or research repository from scratch
  • Comfort operating as the sole data resource in a function, building the capability rather than inheriting it
  • Demonstrated ability to synthesize findings across disparate and sometimes conflicting sources into a clear, defensible point of view and recommendations

Even better, you may have...

  • Master's degree in Data Science, Analytics, Business Analytics, or MBA
  • Cloud/data platform certifications (e.g., Google Cloud Professional Data Engineer, given your GCP/BigQuery mention)
  • Background in customer/marketing analytics or CRM data ecosystems

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.     

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

#FR1  #LI-MK2

Skills Required

  • Bachelor's degree in Data Science, Statistics, Computer Science, Information Systems, Business Analytics, or a related quantitative field, or equivalent relevant education and experience.
  • Experience with Ford-held enterprise data, including vehicle sales, service and repair orders, connected vehicle, finance, or merchandise sales.
  • Familiarity with third-party automotive and consumer data sources such as S&P Global Mobility, J.D. Power, Experian, Wealth-X, or syndicated consumer studies.
  • 4-6 years of hands-on experience in data management and analytics using GCP or BigQuery, advanced SQL, and Power BI or equivalent.
  • Ability to operate across data strategy, problem framing, solution design, data engineering, and analysis.
  • Working knowledge of data privacy and consent.
  • Experience establishing a knowledge management or research repository from scratch.
  • Ability to operate as the sole data resource in a function and build new capabilities.
  • Ability to synthesize disparate and conflicting sources into defensible conclusions and recommendations.
  • Master's degree in Data Science, Analytics, Business Analytics, or MBA.
  • Cloud or data platform certification, such as Google Cloud Professional Data Engineer.
  • Background in customer or marketing analytics or CRM data ecosystems.

Ford Motor Company Compensation & Benefits Highlights

  • Healthcare Strength — Eligible employees can access medical, dental, and prescription coverage starting on the first day, with some zero-cost plan options and free mental health support. Benefits materials highlight comprehensive healthcare as a core pillar.
  • Retirement Support — Employees can enroll in a 401(k)-style plan from day one, and some salaried plans include a company match of $0.90 per dollar on the first 5% contributed. Official summaries also describe financial-planning support.
  • Parental & Family Support — The package includes paid parental leave, fertility, surrogacy, and adoption benefits, plus a ramp-up program for new parents returning to work. Flexible family-care days and other time-off options support caregiving needs.

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The Company
HQ: Dearborn, MI
175,633 Employees
Year Founded: 1903

What We Do

Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.

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