As a Ford Pro Cross-Vehicle Brand Analyst, you will accelerate business growth by synchronizing brand marketing strategies and communications across critical workstreams. By translating field intelligence and market data into actionable insights, you will identify opportunities, lead cross-functional solutions, and measure performance against strategic objectives. Serving as a strategic liaison between the Ford Pro Brand team and Go-To-Market (GTM) internal partners, you will ensure all stakeholders have real-time visibility into commercial incentives and evolving brand priorities.
ResponsibilitiesWhat you'll do...
Streamline GTM Activation: Coordinate the communication of commercial incentives to internal GTM partners to ensure seamless execution across all sales channels.
Synthesize Field Intelligence: Establish a regular cadence for gathering field feedback; distill these insights into actionable reports for internal teams to address market needs.
Maintain Incentive Transparency: Publish and manage incentive summaries for dealers and field teams to ensure accurate, real-time visibility into commercial incentives.
Align Brand Priorities: Collaborate with Brand Managers to define cross-vehicle priorities and brief GTM teams, utilizing the PDCA (Plan-Do-Check-Act) framework to track progress.
Develop Marketing Assets: Lead the creation and distribution of marketing materials for Commercial Vehicle Center (CVC) dealers and field teams, driving dealer adoption and tool effectiveness.
Lead Cross-Functional Integration: Collaborate with Finance, Tech, Web, and Field Operations to ensure brand alignment across all business units.
Drive Data-Informed Decisions: Utilize sales and market share data to inform brand tactics and hold partners accountable for measuring the effectiveness of marketing initiatives.
You'll have…
Bachelor’s degree in marketing, business or related
2+ years with either automotive field or dealer experience
1+ year of experience leveraging complex data sources to derive insights
Experience collaborating with cross-functional teams (e.g., Marketing, Sales, Finance)
Excellent communication skills and ability to craft customer-focused messaging
Strong project management and organizational abilities
Even better, you may have…
Automotive fleet experience, preferred
Experience in designing compelling marketing materials
Experience in web and performance marketing
Strong analytical skills with the ability to interpret market and consumer data
Strong understanding of brand positioning and alignment across channels
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
This position is a range of salary grades 6-8 and ranges from $74,300 - $166,200.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid
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Ford Motor Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ford Motor Company and has not been reviewed or approved by Ford Motor Company.
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Pay Growth & Progression — The 2023 UAW–Ford agreement delivered immediate raises, restored cost-of-living adjustments, and accelerated progression to top rates for many hourly roles. These changes improved earnings trajectories compared with pre-2023 levels.
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Healthcare Strength — Hourly employees retained very low employee cost-sharing under the 2023–2028 UAW–Ford agreement, and salaried materials describe comprehensive day‑one medical, dental, and prescription coverage. Mental-health support and family‑building benefits add depth to the overall health package.
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Retirement Support — U.S. salaried roles feature a notable 401(k) contribution and match structure, and post‑2023 updates increased retirement contributions for many UAW‑represented employees. Together these elements strengthen long‑term financial security.
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