Ford Lincoln Brand Specialist

Role Purpose

Directly responsible for selling new and/or pre-owned vehicles at dealership gross, volume and customer satisfaction standards. This position includes three broad areas of activity: personal work habits, prospecting, and selling. The base of this business is customer satisfaction; the Brand Specialist is committed to guaranteeing satisfied customers.

Leadership

This role does not manage others.

Core Accountabilities

1. Prepare monthly to better understand the day-to-day activities necessary to achieve monthly personal goals as set by management.
2. Track daily activities such as: showroom phone and internet opportunities, test drives, appointments, etc. to monitor and stay on path toward achieving monthly goals. Report to management concerning any obstacles or opportunities that may affect workflow.
3. Complete all daily activities. Included but not limited to: CRM duties, follow ups, entering complete and accurate customer contact information, and following up with delivered clients in accordance to management’s instructions.
4. Maintain CRM system to encourage repeat business and encourage vehicle owner to refer leads and prospects, as well as to achieve market share requirements.
5. Be active and creative in customer prospect opportunities, developing opportunities outside of daily walk-in traffic to help achieve goals.
6. Complete a dealership walkthrough with all clients (service, features, parts, etc.)
7. Perform delivery of sold vehicle, demonstrating features and operation of the vehicle. Offer second delivery at customer’s preference.
8. Learn and understand the terminology of the automobile industry and keep abreast of technological changes in products. Be familiar with competitive products, including prices, equipment, models, and trading practices.
9. Maintain CSI scores above regional average on a monthly basis.

Competencies and Qualifications

1. High School Diploma
2. 1-2 years’ experience in a sales orientated environment preferred
3. Can adapt and embrace change with an internal and external customer centric mindset
4. Act as an advocate for teammates and have a strong commitment to technology advancement
5. Possesses effective communication skills: oral, written, listening.
6. Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.