Lincoln Brand Specialist

The Lincoln Brand Specialist is responsible for delivering a premium luxury retail experience while assisting guests in selecting and purchasing new and pre-owned Lincoln vehicles. This role combines product expertise, relationship building, and exceptional customer service to create a seamless ownership journey from initial inquiry through vehicle delivery and beyond.

As Hoffman Auto Group prepares to welcome customers into our new state-of-the-art Lincoln facility, we are seeking professionals who are passionate about delivering elevated, personalized experiences that reflect the Lincoln brand. The ideal candidate is customer-focused, polished, and committed to exceeding expectations with every interaction.

Customer satisfaction is the foundation of this role. The Lincoln Brand Specialist is dedicated to creating lifelong client relationships through professionalism, attention to detail, and an unmatched luxury experience.

This position does not have supervisory responsibilities.

• Develop and execute a monthly sales plan to achieve individual sales and customer satisfaction goals established by management.
• Track daily sales activities including showroom traffic, phone and internet inquiries, appointments, test drives, and follow-up communications to remain on pace toward monthly objectives.
• Maintain accurate and timely customer information within the CRM system, completing all required follow-up activities and documenting customer interactions.
• Build lasting relationships with clients to encourage repeat business, referrals, and long-term brand loyalty.
• Proactively generate new business opportunities through networking, community involvement, referrals, and outreach beyond showroom traffic.
• Deliver a personalized luxury purchase experience that reflects Lincoln's commitment to hospitality, professionalism, and exceptional customer care.
• Conduct comprehensive dealership tours, introducing clients to the service department, parts department, amenities, and ownership benefits available at our new Lincoln facility.
• Perform thorough vehicle deliveries, ensuring customers are comfortable with vehicle technology, features, and operation. Schedule follow-up delivery appointments as needed to maximize customer confidence and satisfaction.
• Continuously develop knowledge of Lincoln products, technology, financing options, and competitive luxury vehicles to confidently assist customers throughout the buying process.
• Maintain Customer Satisfaction Index (CSI) scores that meet or exceed regional and dealership expectations.
• Represent Hoffman Auto Group and the Lincoln brand with professionalism, integrity, and a hospitality-first mindset during every customer interaction.

• High school diploma or equivalent required.
• Previous sales experience preferred, particularly in automotive, luxury retail, hospitality, or other high-end customer-facing environments.
• Luxury retail, premium hospitality, or concierge-style customer service experience is strongly preferred.
• Passion for creating exceptional customer experiences and building long-term relationships.
• Strong communication skills, including verbal, written, and active listening abilities.
• Comfortable learning and utilizing CRM systems, technology platforms, and digital retail tools.
• Self-motivated, organized, and capable of managing multiple customer relationships simultaneously.
• Adaptable to change with a customer-first mindset and commitment to continuous improvement.
• Professional appearance and demeanor consistent with representing a luxury automotive brand.
• Team-oriented with a collaborative approach to delivering an outstanding dealership experience.